跨境电商数据分析与应用--聚文网

精选

¥5.83

世界图书名著昆虫记绿野仙踪木偶奇遇记儿童书籍彩图注音版

¥5.39

正版世界名著文学小说名家名译中学生课外阅读书籍图书批发 70册

¥8.58

简笔画10000例加厚版2-6岁幼儿童涂色本涂鸦本绘画本填色书正版

¥5.83

世界文学名著全49册中小学生青少年课外书籍文学小说批发正版

¥4.95

全优冲刺100分测试卷一二三四五六年级上下册语文数学英语模拟卷

¥8.69

父与子彩图注音完整版小学生图书批发儿童课外阅读书籍正版1册

¥24.2

好玩的洞洞拉拉书0-3岁宝宝早教益智游戏书机关立体翻翻书4册

¥7.15

幼儿认字识字大王3000字幼儿园中班大班学前班宝宝早教启蒙书

¥11.55

用思维导图读懂儿童心理学培养情绪管理与性格培养故事指导书

¥19.8

少年读漫画鬼谷子全6册在漫画中学国学小学生课外阅读书籍正版

¥64

科学真好玩

¥12.7

一年级下4册·读读童谣和儿歌

¥38.4

原生态新生代(传统木版年画的当代传承国际研讨会论文集)

¥11.14

法国经典中篇小说

¥11.32

上海的狐步舞--穆时英(中国现代文学馆馆藏初版本经典)

¥21.56

猫的摇篮(精)

¥30.72

幼儿园特色课程实施方案/幼儿园生命成长启蒙教育课程丛书

旧时风物(精)

三希堂三帖/墨林珍赏

寒山子庞居士诗帖/墨林珍赏

苕溪帖/墨林珍赏

楷书王维诗卷/墨林珍赏

兰亭序/墨林珍赏

祭侄文稿/墨林珍赏

蜀素帖/墨林珍赏

真草千字文/墨林珍赏

进宴仪轨(精)/中国古代舞乐域外图书

舞蹈音乐的基础理论与应用

内容简介

本书以跨境电商数据分析相关岗位需求为导向，将跨境电商数据的理论知识和实践应用相结合，设置了8个教学项目，主要包括：跨境电商数据分析概述，跨境电商数据采集、清洗及处理，跨境电商数据化选品，跨境电商市场数据分析，跨境电商客户数据分析，跨境电商运营数据分析，跨境电商数据诊断与复盘，以及跨境电商数据可视化。每个教学项目分别包含学习目标、思维导图、情景案例、理论知识和拓展实训等板块。通过理论学习+实践操作+拓展实训，学生不仅能够掌握跨境电商数据分析的技术和方法，还能够利用数据化思维独立分析和解决跨境电商运营中存在的问题。

作者简介

莫川川，广州番禺职业技术学院副教授，中国国际电子商务中心-国家专业技术人员继续教育基地特聘专家。主编国家十四五规划教材《跨境电商基础与实务》销量超过10万册。通过“丝路电商”云上大讲堂课程为38个国家9000名商务人士培训电商技能。梁娟娟（女），副教授，获全国优秀教师、南粤优秀教师称号。阿里巴巴跨境电商数据运营高级考评员。拥有二十年电子商务一线教学和培训经验。编写电子商务相关教材10部。指导学生参加专业技能大赛获得全国特等奖2项、全国一等奖8项目，全国二等奖6项，省级一等奖4项，省级二等奖10项。十次获得大赛优秀指导教师。

项目一跨境电商数据分析概述···································································001

任务一认识跨境电商···········································································003

任务二认识跨境电商数据分析·······························································008

项目二跨境电商数据采集、清洗及处理·······················································012

任务一跨境电商数据采集·····································································014

任务二跨境电商数据清洗·····································································024

任务三跨境电商数据处理·····································································032

项目三跨境电商数据化选品 ······································································040

任务一认识跨境电商选品·····································································042

任务二跨境电商站内数据化选品····························································047

任务三跨境电商站外数据化选品····························································090

项目四跨境电商市场数据分析···································································101

任务一跨境电商市场基础数据分析·························································104

任务二跨境电商市场竞争数据分析·························································110

项目五跨境电商客户数据分析···································································121

任务一跨境电商客户画像·····································································124

任务二跨境电商客户来源数据分析·························································132

任务三跨境电商客户值数据分析·························································142

任务四跨境电商客户消费数据分析·························································148

项目六跨境电商运营数据分析···································································154

任务一跨境电商店铺数据分析·······························································157

任务二跨境电商供应链数据分析····························································172

项目七跨境电商数据诊断与复盘································································180

任务一认识跨境电商数据诊断·······························································182

任务二跨境电商数据诊断与复盘案例解析················································186

项目八跨境电商数据可视化 ······································································193

任务一跨境电商数据可视化认知····························································196

任务二跨境电商数据可视化图表····························································200

参考文献

跨境电商数据分析与应用

库存： {{selectedSku?.stock}} 库存充足