Preface
Chapter 1 The Characteristics of International Marketing
1.1 The Definition of International Marketing
1.2 The Contents of International Marketing
1.3 The Essence of International Marketing：Self-reference Criterion（SRC）
1.4 The Types of International Marketing
Key Terms
Thinking
Chapter 2 The Environment al Evolution of International Marketing
2.1 The Importance of Balance-of-payments in International Marketing
2.2 The Logic and Forms of Protectionism in International Marketing
2.3 The Importance of Omnibus Trade and Competitiveness Act，General Agreement on Tariffs and Trade and World Trade
Organization in International Marketing
2.4 The Importance of Some Semi-official Organizations in International Marketing
Key Terms
Thinking
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