Unit 1 Reading Business English for Success
1.1 Focused Reading
Passage A Features of Business English
Passage B Reading Skills for Unpackaging Business Reports
1.2 Fast Reading
Passage C Use of English in the Professional World in Hong Kong
1.3 Extended Reading
Passage D The Science Behind Reading
1.4 Further Exploration
Chinese Economy Remains Strong
1.5 Reading Skills
Chunking for Better Memory
Your Attitudes and Preconceptions About Reading
Unit 2 Marketing and Advertising
2.1 Focused Reading
Passage A. From Mass Marketing to Mass Customization
Passage B Cultural Differences in TV Commercials：China vs West Countries
2.2 Fast Reading
Passage C Popular Chinese Marketing Terms
2.3 Extended Reading
Passage DTrue Stories of Chinese Food
2.4 Further Exploration
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