跨境电商英语（上册）

本书以跨境电子商务运营流程为设计主线, 各单元含Warming-up、Listening、Reading、Speaking、Writing、Workshop六个模块。本书旨在提升学生的跨境电子商务英语的听、说、读、写、译等各项技能, 培养学生运用英语进行跨境电子商务运营的综合能力。

目录 Unit 1 Choose a Platform ·······································································.001 Warming-up ·······················································································.001 Listening ··························································································.002 Reading ····························································································.002 Speaking ··························································································.009 Writing ····························································································.010 Workshop ·························································································.011 Unit 2 Select a Business Model ·······························································.012 Warming-up ·······················································································.012 Listening ··························································································.013 Reading ····························································································.014 Speaking ··························································································.020 Writing ····························································································.021 Workshop ·························································································.021 Unit 3 Find the Perfect Product ·······························································.023 Warming-up ·······················································································.023 Listening ··························································································.024 Reading ····························································································.025 Speaking ··························································································.030 Writing ····························································································.030 Workshop ·························································································.031 Unit 4 Source in China ··········································································.032 Warming-up ·······················································································.032 Listening ··························································································.033 Reading ····························································································.034 Speaking ··························································································.038 Writing ····························································································.039 Workshop ·························································································.040 Unit 5 Set up Your Store ········································································.042 Warming-up ·······················································································.042 Listening ··························································································.043 Reading ····························································································.044 Speaking ··························································································.049 Writing ····························································································.050 Workshop ·························································································.051 Unit 6 Operate Legally ···········································································.052 Warming-up ·······················································································.052 Listening ··························································································.053 Reading ····························································································.054 Speaking ··························································································.060 Writing ····························································································.060 Workshop ·························································································.061 Unit 7 Market Your Products ···································································.062 Warming-up ·······················································································.062 Listening ··························································································.062 Reading ····························································································.064 Speaking ··························································································.070 Writing ····························································································.071 Workshop ·························································································.072 Unit 8 Optimize Your Site ·······································································.073 Warming-up ·······················································································.073 Listening ··························································································.074 Reading ····························································································.074 Speaking ··························································································.080 Writing ····························································································.082 Workshop ·························································································.083 目 录 VII Unit 9 Fulfill Your Orders ········································································.085 Warming-up ·······················································································.085 Listening ··························································································.086 Reading ····························································································.086 Speaking ··························································································.094 Writing ····························································································.095 Workshop ·························································································.096 Unit 10 Maintain Your Customers ····························································.097 Warming-up ·······················································································.097 Listening ··························································································.098 Reading ····························································································.099 Speaking ··························································································.104 Writing ····························································································.105 Workshop ·························································································.105 参考文献 ·······························································································.107