PART Ⅰ Introduction to Marketing
Unit 1 Marketing
Unit 2 International Marketing
Unit 3 Marketing Environment
Unit 4 Marketing Information System
PART Ⅱ Consumer Analysis
Unit 5 Customer Value
Unit 6 Customer Demand
Unit 7 Analysis of Consumer Buying Behavior
PART Ⅲ Market Analysis
Unit 8 Market
Unit 9 Market Research
Unit 10 Market Segmentation
Unit 11 Market Positioning
Unit 12 Market Expansion
PART Ⅳ Strategy Analysis
Unit 13 Marketing Competition Strategy
Unit 14 Target Marketing Strategy
Unit 15 Product Strategy
Unit 16 Pricing Strategy
Unit 17 Promotion Strategy
Unit 18 Marketing Channel Strategy
Unit 19 Collaborative Strategy
PART Ⅴ Marketing Management & The Future of Marketing
Unit 20 Marketing Management
Unit 21 The Future of Marketing
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