CONTENTS
Chapter 1
Strategic Human Resource Management / 001
1.1 Designing / 001
1. 1. 1 Three Steps of Digital Strategic Human Resource Management / 002
1. 1.2 Human Resource Management Strategies in Disney / 004
1.2 Case Learning / 007
1.2. 1 Employee Development Strategy in L,ORÉAL / 007
1.2.2 Fairness-Oriented Human Resource Management at LUBF / 010
1.3 Case Analysis / 014
1.3. 1 Digitalization of the Human Resource Management System in YUYU
/ 014
1.3.2 Starbucks: Growing up with Partners / 016
Review / 020
Chapter 2
Job Analysis / 021
2.1 Designing / 021
2. 1. 1 Job Description of Relationship Officer / 022
2. 1.2 Form for Store Manager Job Description / 024
2.2 Case Learning / 026
2.2. 1 Job Analysis in Heimo / 026
2.2.2 Job Analysis on Management Commission in USHZ / 030
2.3 Case Analysis / 033
2.3. 1 Resignation Event Caused by Job Description / 033
2.3.2 How Does a Company Overcome Employees, Fear of Job Analysis? / 035
Review / 039
Chapter 3
Human Resource Planning / 040
3.1 Designing / 040
3. 1. 1 Five-Year Human Resource Planning of Jianda / 041
3. 1.2 Two-Year Plan of Making Managers Younger in Average Age / 042
3.2 Case Learning / 043
3.2. 1 Human Resource Planning and Practice of YZ Express / 043
3.2.2 Human Resource Management in McDonald,s / 046
3.3 Case Analysis / 049
3.3. 1 Fire and Hire in Banks / 049
3.3.2 Balance Between Newcomers and Long-Time Employees / 052
Review / 054
002 HUMAN RESOURCE MANAGEMENT PRACTICES
PROJECT DESIGNING AND CASE STUDY
Chapter 4
Recruiting and Selection / 055
4.1 Designing / 055
4. 1. 1 Interview Guard for Store Manager / 056
4. 1.2 Application Form / 057
4.2 Case Learning / 060
4.2. 1 Campus Recruitment of Sovlt / 060
4.2.2 Comprehensive Recruitment System of Toyota / 062
4.3 Case Analysis / 065
4.3. 1 Dilemma of Manager Selection at the HQ Designing Institute / 065
4.3.2 Human Resource Manager Stuck in the Mud / 069
Review / 071
Chapter 5
Training and Developing Employees / 072
5.1 Designing / 072
5. 1. 1 Training Program for Salesman in an Automobile Company / 073
5. 1.2 Training and Development Plan of UCC,s ICT / 077
5.2 Case Learning / 083
5.2. 1 Training System of Alibaba / 083
5.2.2 Employee Training in Disneyland / 087
5.3 Case Analysis / 090
5.3. 1 Quality Issues in Yerk / 090
5.3.2 Developing the Managers / 092
Review / 094
Chapter 6
Performance Appraisal and Management / 095
6.1 Designing / 095
6. 1. 1 Balanced Score Card of KJF / 096
6. 1.2 Performance Appraisal for Salesmen in FESA Auto / 097
6.2 Case Learning / 100
6.2. 1 Performance Feedback and Improvement of Kendra / 100
6.2.2 Performance Management: Employee Involvement of Amway / 104
6.3 Case Analysis / 106
6.3. 1 Performance Appraisal Issues in TM / 106
6.3.2 Annual Performance Appraisal in a Sales Team / 109
Review / 112
Chapter 7
Compensation / 113
7.1 Designing / 113
7. 1. 1 Broadband of Feich / 114
7. 1.2 Varied Design of Compensation / 115
7.2 Case Learning / 116
7.2. 1 Floating Wages of the Production System of Lantian / 116
004 HUMAN RESOURCE MANAGEMENT PRACTICES
PROJECT DESIGNING AND CASE STUDY
7.2.2 Open Wages on the Wall / 121
7.3 Case Analysis / 123
7.3. 1 Equity Payment for Fruit Workers / 123
7.3.2 Employee Turnover and Compensation Strategy of Smart Technology / 126
Review / 129
Chapter 8
Managing Careers / 130
8.1 Designing / 130
8. 1. 1 Career Consultation Form / 131
8. 1.2 Employee Career Development Form / 132
8.2 Case Learning / 133
8.2. 1 Career System of HW / 133
8.2.2 Career Guild for Newcomers in Facebook / 136
8.3 Case Analysis / 140
8.3. 1 Meily,s Career Choices / 140
8.3.2 Head or Branch Office? / 142
Review / 144
Chapter 9
Employee Relations Management / 145
9.1 Designing / 145
9. 1. 1 Employee Satisfaction Questionnaire / 146
9. 1.2 Employee Involvement / 148
9.2 Case Learning / 151
9.2. 1 Union in TM Motors / 151
9.2.2 Employee Emotional Management in Zhenjiang Public Transport / 154
9.3 Case Analysis / 157
9.3. 1 Why Does Mark Leave? / 157
9.3.2 What Should Bob Do? / 159
Review / 162
Chapter 10
International Human Resource Management / 163
10.1 Designing / 163
10. 1. 1 Inclusion , Diversity and Equity / 164
10. 1.2 Localization , Home-Country Controlling , or Globalization / 166
10.2 Case Learning / 168
10.2. 1 Employees Localization Strategy of HEIMO / 168
10.2.2 International Human Resource Management of Unilever / 171
10.3 Case Analysis / 174
10.3. 1 Is There Really Cheap Labor in Asia? / 174
10.3.2 Balance Between Work and Life / 176
Review / 179
006 HUMAN RESOURCE MANAGEMENT PRACTICES
PROJECT DESIGNING AND CASE STUDY
