"Li, or propriety, is a symbol of Chinese civilization and a distinctive characteristic of the Chinese identity.
For thousands of years, the Chinese nation has attached great value to traditional rites which have nurtured and safeguarded the souls and minds of the people to be gentle and generous. The easiest and most effective way to understand Chinese thought and behavior is through examination of the traditional rites.
As a major country with a well-established system of behavioral and musical rites, China is pursuing peaceful development and governance in its international relations. China’s wisdom and strong sense of responsibility are making significant contributions to the common development and prosperity of humanity. "
"Li Zhaoxing served as Spokesman of the Ministry of Foreign Affairs of the People’s Republic of China, Permanent Representative of the People’s Republic of China to the United Nations, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China to the United States, Minister of Foreign Affairs, and President of China Public Diplomacy Association.
Wang Jingyun, a cultural scholar, serves as Director and Chief Expert of Asian Etiquette Culture Research Center, Senior Research Fellow at the Research Institute for Cultural Heritage and Museums of Chinese Cultural Exchange Association, and Research Fellow at The Charhar Institute."