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职场英语写作

职场英语写作

  • 字数: 318000
  • 装帧: 平装
  • 出版社: 清华大学出版社
  • 出版日期: 2022-08-01
  • 商品条码: 9787302613138
  • 版次: 1
  • 开本: 16开
  • 页数: 252
  • 出版年份: 2022
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本教材共八章,包括 Introduction、Language Techniques for Effective Writing、Document Design、Writing for Job Opportunities、Basic Correspondence、Reports、Writing for the Oral Presentation 和 Writing for the Web。在讲授英语写作基础知识和电脑写作技术的同时,编者将敏锐的触角延伸到包括简历、求职信、商业信件、备忘录、邮件、会议议程与纪要、执行摘要、提案报告、调查报告、口头汇报、网页设计与写作等十余种在各行业中使用频率较高、要求严格、覆盖面广的体裁形式。每章均有配套练习,由编者精心编写和反复打磨而成,供读者检验学习效果,提高实战能力。
内容简介
《职场英语写作》内容涉及简历、求职信、商业信件、备忘录、邮件、会议议程与纪要、执行摘要、提案报告、调查报告、口头汇报、网页设计与写作等十余种在各行业中使用频率较高、要求严格、覆盖面广的体裁形式。编者遵照讲授知识、训练能力、内化素质、推动实践的构思,组织素材和优化内容,旨在帮助读者获得当代企事业管理、商业运作和现代办公所需的英语交流与写作技能,增强职业素养,提升职场竞争力。
作者简介
陈洁,出生于1971年1月,中南大学外国语学院副院长,英语系副教授,硕士研究生导师。2016年2月至2017年2月,获CSC资助访学英国。研究方向为应用语言学、语言哲学和外语教育技术。近些年,致力于课程改革与建设,多次获得校级、省级立项资助。作为课程负责人与主讲教师,建设且成功上线慕课Practical English Writing,并主编出版同名教材。
目录
Chapter 1 Introduction
1.1 The Value of Effective Writing at Work
1.2 Characteristics of Work-related Writing
1.3 Phases of Writing
Chapter 2 Language Techniques for Effective Writing
2.1 You-attitude
2.2 Seven Cs
2.3 Active Voice Versus Passive Voice
2.4 Positive and Unbiased Tones
2.5 Punctuation
Chapter 3 Document Design
3.1 The Importance of Good Document Design
3.2 Choosing Typefaces Carefully
3.3 Using "Chunking" to Communicate
3.4 Creating Good Headings
3.5 Using a Good Layout for Columns and Lists
3.6 Using Block Paragraphing and White Space Effectively
3.7 Incorporating Visuals
Chapter 4 Writing for Job Opportunities
4.1 Highlighting Reader-centered Communication
4.2 Marketing Yourself as a Job Seeker
4.3 Résumés
4.4 Cover Letters
Chapter 5 Basic Correspondence
5.1 Writing Persuasive Messages
5.2 Conveying Good News, Neutral News, and Bad News
5.3 Business Letters
5.4 Memos
5.5 Emails
Chapter 6 Reports
6.1 Report Types
6.2 Report Components
6.3 Procedures of Creating Reports
6.4 Meeting Minutes and Agendas
6.5 Executive Summaries
6.6 Proposal Reports
6.7 Surveys
Chapter 7 Writing for the Oral Presentation
7.1 Understanding the Oral Presentation as a Way of Communication
7.2 Preparing an Audience-targeted Oral Presentation
7.3 Making an Audience-targeted Oral Presentation
Chapter 8 Writing for the Web
8.1 Differences Between a Web Page and a Website
8.2 Major Types of Websites Used in the Workplace
8.3 Processes of Creating Reader-centered Web Pages
8.4 Skills in Developing Content-based Web Pages
References
Keys to Exercises

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