本书是大学英语教师通过对专业教师和学生的调研,为艺术设计类学生在大学英语学习提高阶段使用而编写的一本专业用途英语(English for Specific Purposes,ESP)教材,旨在培养艺术设计类学生的英语应用能力和设计师素养,增强他们跨文化交际意识和交际能力,同时发展他们自主学习的能力,使他们在学习、生活、社会交往和未来工作中能够有效地使用英语,满足新时代国家、社会、学校和个人发展的需要。同时,根据艺术设计类学生的思想特点,增加思政元素,引导艺术设计类学生树立正确的世界观、人生观、价值观,增强他们的团队合作意识,强化他们的责任心、社会责任感,使他们能对西方文化辩证地理解吸收,并用英语传播中国传统文化、工艺,以及构建人类命运共同体。
Reading and Writing Section
Unit 1 Design Ethics
Part 1 Design for Survival and Survival through Design: What Can We Do?
Pre-reading Activities
Post-reading Activities
Part 2 Design for Personal Needs
Part 3 Confucian Design Ethics
Part 4 Writing Skill
Unit 2 Bauhaus
Part 1 The History of Bauhaus
Pre-reading Activities
Post-reading Activities
Part 2 Bauhaus at the Barbican: Art as Life
Part 3 Water Gropius and His Masterpieces
Part 4 Writing Skill
Unit 3 Chinese Traditional Arts and Crafts
Part 1 Paper cutting
Pre-reading Activities
Post-reading Activities
Part 2 Embroidery
Part 3 Kite
Part 4 Writing Skill
Unit 4 Animation and Cartoon
Part 1 Animation
Pre-reading Activities
Post-reading Activities
Part 2 Cartoon
Part 3 Sustainable Development Strategy of Chinese Animation Industry
Part 4 Writing Skill
Unit 5 Stories of Designers
Part 1 Raymond Loewy—the Man Who Streamlined the Sales-Curve
Pre-reading Activities
Post-reading Activities
Part 2 Fashion Queen—Coco Chanel
Part 3 Shigeo Fukuda, Japan
Part 4 Writing Skill
Unit 6 Design Management
Part 1 What is Design Management?
Pre-reading Activities
Post-reading Activities
Part 2 Why is Design Management Important?
Part 3 Why is Design Management Important?
Part 4 Writing Skill
Unit 7 Contemporary Japanese Design
Part 1 Contemporary Japanese Design
Pre-reading Activities
Post-reading Activities
Part 2 Hayao Miyazaki As Animator
Part 3 英汉对比阅读
Part 4 Writing Skill
Unit 8 Green Design
Part 1 Sustainable Design
Pre-reading Activities
Post-reading Activities
Part 2 Reading Exercises
Part 3 英汉对比阅读
Part 4 Writing Skill
Viewing, Listening and Speaking Section
Unit 1 Design Ethics
Part 1 Background Information
Part 2 Lead In
Part 3 Listening Strategy—Making Predictions
Part 4 Listening
Passage 1 When Clients Ask You to Copy Another Design
Passage 2 Victor Papanek
Passage 3 The Social and Moral Responsibilities of the Designer
Part 5 Viewing
Clip 1 Dieter Rams’ Commandments
Clip 2 Memphis
Clip 3 Objects of Desire
Part 6 Speaking
Unit 2 Bauhaus
Part 1 Background Information
Part 2 Lead In
Part 3 Listening Strategy—Making Predictions
Part 4 Listening
……