商业伦理和企业社会责任(英文版)

《商业伦理和企业社会责任(英文版)》是新形态教材，是教育部重量精品视频公开课程配套教材，内容基础实用，英文简单易懂，配套教辅丰富。

本书是在我国高等教育强化“立德树人”的新时代背景下精心编写的一本与重量精品视频公开课程、教育部爱课程国际平台课程、广东省在线开放课程和广东省一流本科课程配套使用的新形态教材。本书用英文编写，语言表达简单易懂，涵盖伦理与商业伦理、传统儒家文化与企业社会责任、全球化与伦理挑战、“一带一路”与企业社会责任、优秀企业案例等内容，努力克服国外原版教材“水土不服”的问题，积极融入中国传统文化价值观，传播社会正能量。本书可作为各类高校全英或双语授课的本科生、研究生、国外留学生教材，也可供其他感兴趣的读者学习。

朱文忠，广东外语外贸大学商学院院长、教授、博士生导师，云山杰出学者，广东省教学名师，中山大学企业管理博士，兰卡斯特大学和昆士兰大学访问学者。兼任广东省社会责任研究会副会长、广东省工商管理类专业教学指导委员会委员、欧洲EPAS国际认证评审专家。讲授商业伦理与企业社会责任（英文）等课程，获教育部精品视频公开课程1门、教育部双语教学示范课程1门、广东省一流课程等5门。荣获广东省教学成果奖一等奖1次、二等奖2次。发表SSCI等论文20多篇，CSSCI论文多篇，被新华文摘和中国人民大学报刊复印资料转载多篇。被省级领导批示或采纳的咨询报告多份。出版专著和教材多本，其中普通高等教育“十一五”重量规划教材1本。完成或在研国家社科基金项目1项，教育部项目3项， 广东省社科基金项目1项，省、部级教改项目多项。

Chapter 1 General Ethics 1
1.1 Ethics and Standards 1
1.2 Ethical Theories and Limitations 2
1.3 Ethical Dilemma and Resolutions 4
Chapter 2 Business Ethics 7
2.1 Business Ethics and Theoretical Foundation 7
2.2 History of Business Ethics and Implications 8
2.3 Business Ethical Dilemma and Solutions 10
Chapter 3 Sustainability 13
3.1 Sustainability and Three Pillars 13
3.2 Business Objectives and Sustainable Development 15
Chapter 4 Organizational Ethics 17
4.1 Organizational Ethics and Value Chain Theory 17
4.2 Ethical Challenges of Main Functional Departments 18
4.3 History of HR Motivation Theories and Ethical Implications 22
Chapter 5 Corporate Social Responsibility 25
5.1 Corporate Social Responsibility Definition and Theories 25
5.2 Importance and Driving Forces of Corporate Social Responsibility 27
5.3 Corporate Social Responsibility Types and Programs 29
5.4 Corporate Social Responsibility and Chinese Culture 32
Chapter 6 Corporate Governance for Corporate Social Responsibility 38
6.1 Corporate Governance Definition and Importance 38
6.2 Corporate Governance Model and Board Responsibilities 40
6.3 Corporate Governance Methodologies and Safeguards 42
Chapter 7 Corporate Social Responsibility and Institutional Construction 46
7.1 Corporate Social Responsibility and Institutional Theory 46
7.2 Corporate Social Responsibility Laws and Regulations 48
7.3 Standards and Guidelines of Corporate Social Responsibility 51
Chapter 8 Whistle-blowing and Employee Protection 55
8.1 Importance and Definition of Whistle-blowing 55
8.2 Whistle-blowing Consequences and Solutions 57
Chapter 9 Ethics and Technology 61
9.1 Technology Ethics 61
9.2 Technology and Employee Rights 63
9.3 Technology and Employee Surveillance 67
Chapter 10 Globalization and Ethics 71
10.1 Globalization and Ethical Issues 71
10.2 Globalization and Ethical Relativism 74
10.3 Globalization and Ethical Guidelines 76
10.4 The Belt & Road Initiative and Ethical Challenges 80
Chapter 11 Sustainable Ethical Conduct 86
11.1 Market Challenges of Sustainable Ethical Conduct 86
11.2 Ethical Codes and Ethical Trainings 88
11.3 Promoting and Monitoring Sustainable Ethical Behaviors 91
Chapter 12 Cases of Business Ethics and Sustainability 95
12.1 The Case of Huawei's Sustainability Management 95
12.2 The Case of Alibaba's Sustainability Management 98
12.3 The Case of Tencent's Practices of Corporate Social Responsibility 101
12.4 The Case of ICBC's Practices of Corporate Social Responsibility 104
12.5 The Case of China Southern Airlines' Practices of Corporate Social Responsibility 107