电子商务专业英语

1.选材广泛，立足实用，同时兼顾发展热点； 2.结构适合组织教学，专业知识和英语知识结合紧密； 3.透彻讲解构词法，全部单词加注音标，归纳总结了常用句型； 4.结合行业实际，进行有效的技能训练； 5.有许多创新的教学理念： 1）开放化学习，借助Internet对教学全程支持：给教师提供电子教案，参考试卷；通过Email回答教师的任何问题。建立教学支持网站。让新教师有所依靠； 2)“动态维护”:定期主动升级更新，紧跟行业技术发展。

本书选材广泛，共12个单元，覆盖了电子商务的多种类型，电子商务：对商家的好处，B2C，B2B，建立虚拟商店，网络营销，PPS和PPC，SEM和SEO，CPA、CPI和CPM，电子支付，网络银行，在网站使用支付系统，电子商务安全技术，移动电子商务，电子商务中的CRM，跨境电商，直播电商，在亚马逊销售，人工智能和大数据在电子商务中的应用，物流和第三方物流等内容。本书编著者有多年的行业英语教学与图书编写经验，教材内容与课堂教学的各个环节紧密切合，对备课、教学、复习及考试等教学环节有一定的指导作用。另外，本书配有PPT、教学大纲、参考答案、音频文件、词汇表等资料。本书既可作为高等院校与电子商务相关的专业英语教材，也可供从业人员自学，还可作为培训班的培训用书。

Unit 1
Text A Types of Electronic Business
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Text B E-Commerce： Benefits to Merchants
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Reading Material
Reference Translation Text A 电子商务的类型
Unit 2
Text A B2C
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Text B B2B
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Reference Translation 企业对客户的电子商务
Unit 3
Text A Build Your Virtual Store
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Text B Things You Need to Start Selling Online
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Reference Translation Text A 建立虚拟商店
Unit 4
Text A Online Marketing
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Text B PPS and PPC
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Reference Translation Text A 网络营销
Unit 5
Text A SEM and SEO
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Text B CPA， CPI and CPM
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Reference Translation Text A SEM和SEO
Unit 6
Text A How Electronic Payment Works
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Text B Online Banking
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Reference Translation Text A 电子支付是如何运作的
Unit 7
Text A Online Shopping Safety
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Text B Nine Ways to Combat Credit Card Frauds
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Reference Translation Text A 网上购物安全
Unit 8
Text A Mobile Electronic Business Trends
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Text B CRM for E-Commerce
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Reading Material
Reference Translation Text A 移动电子业务趋势
Unit 9
Text A Cross-Border E-Commerce Overview
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Text B The Dos and Don’ts of Cross-Border E-Commerce
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Reference Translation Text A 跨境电子商务概览
Unit 10
Text A Selling on Amazon
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Text B Amazon Seller Central and Amazon Vendor Central
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Reference Translation Text A 在亚马逊上销售