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以云南本土文化为中心的跨文化沟通

以云南本土文化为中心的跨文化沟通

  • 字数: 288000
  • 装帧: 平装
  • 出版社: 世界图书出版广东有限公司
  • 出版日期: 2022-01-01
  • 商品条码: 9787519291341
  • 版次: 1
  • 开本: 16开
  • 页数: 152
  • 出版年份: 2022
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内容简介
本书内容分为两大部分,既涵盖跨文化交际的基本理论,也结合了中国云南特色。第一部分共6章,包括文化与沟通、文化差异、言语沟通与非文化沟通、沟通中的时空要素、解决跨文化冲突、跨文化团队建设等。第二部分共5章,包括中国语言及云南方言,中国及云南的哲学与信仰、节日和民俗、饮食文化、服饰文化等。本书旨在以应用语言学理论及商务英语学科理论为基础,结合云南省区域文化特点,培养学生的实际跨文化交际能力和文化对比分析能力。
目录
Part I
Chapter 1 Culture and Communication
Text A What Is Culture
Case Study
Text B Elements of Communication
Chapter 2 Cultural Differences
Text A Different Lands, Different Friendships
Case Study
Text B Cultural Information: American Friendship
Text C Comparing and Contrasting Cultures
Chapter 3 Verbal Communication and Nonverbal Communication
Text A Translation Problem
Text B Understanding Language
Case Study
Text C Significance of Nonverbal Communication
Text D Characteristics of Nonverbal Codes
Case Study
Chapter 4 Time and Space in Communication
Text A The Silent Language
Text B Social Time: The Heartbeat of Culture
Case Study
Text C Personal Space
Chapter 5 Managing Intercultural Conflicts
Text A Understanding Intercultural Conflicts
Text B Effective Management of Intercultural Conflicts
Case Study
Chapter 6 Intercultural Team Building
Text A Team Building
Text B Constructing Social Environment for Teamwork
Case Study
Part Ⅱ
Chapter 1 The Chinese Language
Text A The Chinese Language
Text B Some Distinctive Features of the Chinese Language
Text C The National Language
Text D Complex Chinese Characters and Simplified Ones
Text E Language Variety in China
Text F Dialects in Yunnan
Chapter 2 Chinese Philosophy and Religion
Text A Chinese Religion
Text B Mozi and His Philosophy
Text C Taoism
Text D Religions of the Major Minority Ethnic Groups in Yunnan Province
Chapter 3 Chinese Festivals and Folk Customs
Text A Chinese Festivals
Text B Chinese Folklore
Text C Exchange of Gifts
Text D Festivals and Folk Customs in Yunnan
Chapter 4 Chinese Food and Tea Culture
Text A Chinese Dietary Culture
Text B Chinese Tea Culture
Text C The Elegance of Tea Drinking
Text D Chinese Drinking Game
Text E Yunnan Cuisine and Local Snack Food
Text F Unique Tea Culture of Yunnan
Chapter 5 Chinese Clothing Culture
Text A Chinese Clothing
Text B The Silk Kingdom
Text C Dress Code in China
Text D Distinctive Clothing of Yunnan Ethnic Minorities
References

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