商务英语函电

《商务英语函电》 从企业和学生对实践工作的需求出发，以高职毕业生所重事的外贸岗位所应具备的函电处理能力为依据，有针对性地选取教学内容；依托外贸企业真实案例，创设真实职场氛围，实现教材情境化；教材内容编排逻辑符合学生认知规律，深入浅出、任务驱动；教学活动设计趣味化，以小组活动、角色扮演等方式驱动整个教学过程，使学习不枯燥，不乏味；教学理念时代化，融入学习成果导向和产出导向为核心理念。教材内容紧跟时代步伐，体现三化特色：教学内容模块化、情境化、任务化。

商务英语是一门外贸业务与英语书面表达相结合的实用英语课程。本书编者通过市场调研，结合职业院校商务英语专业、国际贸易等专业的人才专业培养目标，将这门专业核心课程的教学内容划分为两大教学模块。第一模块从外贸函电课程的书写原则和特点、商务信函的基本格式和写作原则入手；第二模块按照国际贸易流程，以交易磋商-合同签订-合同履行-出口善后为主线，涵盖建立业务关系、询价、报盘、还盘、订购、签合同、支付、包装、装运、保险以及索赔和理赔等实务流程，介绍各种商务信函的内容、语言特点和表达方式。本书每个单元的教学内容包括主题对话与谈判、主题介绍、业务背景、信函样例、生词注释、写作技巧、实用短语与句子、综合练习、模拟训练、辅助信息以及参考答案等部分，其中“主题对话与谈判”“业务背景”和“模拟训练”颇具特色。本书适合高职高专国际商务专业作为教材使用，也可供感兴趣的读者参考阅读。

吴石梅,广东科学职业技术学院应用外语学院副院长、副教授，经济师，国际人才考试高级培训师，全国外贸跟单员培训师，学校专业领军人才，专业带头人。主要研究方向：外语教学与研究、职业教育研究。从事教育教学工作19年，主持或参与各级各类课题27项，其中主持14项，到账经费300多万元。主持研究项目获得省级教学成果奖二等奖，获得其他各级各类奖项23项。公开发表学术论文26篇。出版教育教学创新型教材4本。

Module One Business Letter Writing
Pre-text 1 Writing Principles and Language Features
Ⅰ Preparation before Writing
Ⅱ Writing Principles and Language Features
Ⅲ Exercises
Pre-text 2 Structure and Formats
Ⅰ The Structure of Business Letters
Ⅱ The Format of Business Letters
Ⅲ Letter Styles and Punctuations of Business Letter
Ⅳ Addressing the Envelope
Ⅴ Exercises
Module Two Various Business Letter
Submodule One:Business Consultation
Unit 1 Establishing Business Relations
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Unit 2 Enquiries and Replies
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Unit 3 Offer and Counteroffer
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading
Ⅲ Exercises
SubModule Two :Contract Negotiation
Unit 4 Orders
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Unit 5 Acceptance and Contract
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Unit 6 Terms of Payment
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Unit 7 Packing
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Submodule Three:Fulfillment of Contract
Unit 8 Shipment
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Unit 9 Insurance
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Submodule Four:Troubleshooting of Business
Unit 10 Complaint,Claim and Settlement
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
参考文献