Unit 1 Marketing Part I Pre-reading Questions Part II Intensive Reading Text A The Paradox ofMarketing at Scale Part III Extensive Reading Text B The Case for Wellness Marketing in Singapore Unit 2 Product Development Part I Pre-reading Questions Part II Intens'weReading Text A Virtual Reality：A Game-changerforProductDevelopment Part III Extensive Reading Text B InProductDevelopment,LetYourCustomersDefmePerfection Unit 3 Price and Pricing Part I Pre—reading Questions Part II Intensive Reading Text A High Price，Limited Performance of European Electric Cars Might Boost China Minis Part III Extensive Reading Text B Pricing Excellence Is a Strategic Differentiator in Wealth Management Unit 4 Distribution Channel Part I Pre-reading Questions Part II Intensive Reading Text A In India，Distribution Is God Part III Extensive Reading Text B Your Building Is a Captive DistributiOn Channel：How to Capture More Value Unit 5 Promotion Part I Pre—reading Questions Part II Intensive Reading Text A Small BusinessesAre Trying to StayAllOat Part III Extensive Reading Text B Are Elections Promotions a Good Idea Unit 6 Business Ownership Part I Pre-reading Questions Part II Intensive Reading Text A Active Ownership：Investing as“Responsible Stewards， Not Absentee Landlords” Part III Extensive Reading Text B What Would Tesla Have to Do to Go Private Unit 7 Staff Management Part I Pre．reading Questions Part II Intensive Reading Text A Essence ofStrategic ManagementPlan Part III Extensive Reading Text B Effective Time and Team Management in Business Unit 8 Human Resources Part I Pre—reading Questions Part II Intensive Reading TeXt A Human Resources in the Age of Digital Revolution Part llI Extensive Reading Text B Challenges Before HR Practitioners in an Evolving World Unit 9 Consumer Behavior Part I Pre—reading Questions Part II Intensive Reading Text A Five Key Behavioral Shifts ofConsumers Post-COVID一19 Part III Extensive Reading Text B Five Brilliant Ways for Eco-friendly Consumers to Stretch Their Budget Unit 10 E-commerce Part I Pre-reading Questions Part II Intensive Reading Text A Four Steps to Thrive E-commerce Business in 2020 Part III Extensive Reading Text B Start-ups LookatDubai asIts E-commercePlatformBalloons Unit 11 Aspects of Business Culture Part I Pre—reading Questions Part II Intensive Reading Text A Do Not Follow Fashion．Follow Value for Big Returns in Long Run Part III Extensive Reading Text B Handmade with Love：Nepali Takes Grandma’s Socks to the Word Unit 12 Business Ethics Part I Pre-reading Questions Part II Intensive Reading Text A Thirtieth Anniversary for Institute of Business Ethics Part III Extensive Reading Text B IsGenderRepresentationinSGAds JustanAfterthought7 Unit 13 Corporate Social Responsibility Part I Pre-reading Questions Part II Intensive Reading Text A These Three Companies Are Helping the Environment through Corporate Social Responsibility Part III Extensive Reading Text B AirAsia Earns High Praise with Its(RED)Corporate Social Responsibility Project Unit 14 Green Business Part I Pre—reading Questions Part II Intensive Reading Text A Green Growth Part III Extensive Reading Text B FromWaste to Wealth References
