商务英语

本书取材创新、内涵创新、立意创新。全书的编写思路紧跟新时代国家经济、文化发展的趋势，立意顺应国家职业教育改革的理念和实施方案。本书以岗位职业能力分析和教学实际需求为基础，服务于涉外事业发展和满足社会人才需求，在强化和提升学生涉外职业能力的同时也致力于提升学生的综合素质，培养学生的创新意识。本书涉及的场景集中展示了因中西方文化差异带来的一系列影响多边商务活动的问题，拓展了学生的专业知识面，提升了涉外职业能力，也引导学生在涉外工作和跨文化合作中树立正确的文化观和世界观，积极配合了思政教育和就业指导工作。

Unit 1 Recruitment
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
Unit 2 Human Resource
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
Unit 3 Marketing
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
Unit 4 Business Meeting
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
Unit 5 Business Travel
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
Unit 6 Business Dinner
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
Unit 7 Trade Show
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
Unit 8 Customer Service
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
Unit 9 Business Negotiation
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
Unit 10 E-commerce
SectionⅠ Warm up
SectionⅡ Listening and Speaking
SectionⅢ Practical Reading
Section Ⅳ Practical Writing
参考文献