从雇佣到自由人――新经济模式下的分工3.0革命

分工带来经济的发展，已经得到数百年社会进步的验证。分工的进化，本质上是社会资源的分配演变，不同的分工模式背后是不同的资源流动方式。两者相互催生，相互影响。 当互联网时代到来，让传统金字塔型的社会结构出现松动，自然以往集中于塔尖上的各类资源（资金、技术、信息、知识、权力等）开始向广大的基层和边缘流动，必然带来新一轮的分工革命。

目 录 第1 章 从小作坊到大工厂：分工1.0 和分工2.0 ············································.1 1.1 分工1.0:“简单而全面”的家庭小作坊 ··············································.1 1.1.1 “男耕女织”的分工体系 ··························································.2 1.1.2 家庭分工向社会分工缓慢演化 ··················································.4 1.2 分工2.0：“单一专业化”的工厂螺丝钉 ·············································.5 1.2.1 “羊吃人”带来的身份变迁 ······················································.5 1.2.2 异化与单向度的劳动者 ······························································.8 第2 章 新经济时代的分工3.0 革命 ································································.13 2.1 从分工1.0 到分工3.0：分工的演变逻辑 ···········································.13 2.1.1 分工3.0：人与人的商业连接是如何建立的 ···························.13 2.1.2 分工模式演进的驱动因素 ························································.16 2.1.3 一张图看懂分工1.0、分工2.0 和分工3.0 ······························.21 2.2 分工3.0 的模式 ····················································································.23 2.2.1 分工媒介的演进 ·······································································.23 2.2.2 分工模式的演进 ·········································································.25 2.3 分工3.0 带来四大社会新生价值 ························································.31 2.3.1 分工革命是一次范式转移 ························································.31 2.3.2 分工2.0 范式：金字塔和中心化 ·············································.32 2.3.3 分工3.0 范式：新分工、新身份、新观念、新关系 ··············.35 ..分工3.0 ·X· 第3 章 人人都是金融家 ···················································································.41 3.1 从“富人游戏”到“平民玩法” ·······················································.43 3.1.1 金融：与风险相伴的富人游戏 ················································.43 3.1.2 互联网金融缘何能撕开一道口子 ············································.47 3.2 新工种：“小白”式的理财高手 ·························································.58 3.2.1 从客户思维到用户思维 ····························································.58 3.2.2 从互联网第三方支付开始 ························································.60 3.2.3 草根理财大显身手 ···································································.61 3.3 新工种：快乐的投资家 ·······································································.65 3.3.1 古代的众筹玩家 ·······································································.65 3.3.2 金融界的超级大乐透 ·······························································.69 3.4 新工种：非典型借贷人 ·······································································.74 3.4.1 人人都为“借钱”烦恼 ····························································.74 3.4.2 “快乐借钱”已经到来 ····························································.76 第4 章 知识服务的个体户 ···············································································.79 4.1 知识经济与认识“小时代” ·······························································.79 4.1.1 电子书与“古登堡计划” ························································.79 4.1.2 两种认知模式：跟团游和自助游 ············································.81 4.1.3 知识经济和知识分工 ·······························································.84 4.2 新工种：做一个热心的知识分享者 ····················································.85 4.2.1 知识分享可以成为一个新工种 ················································.85 4.2.2 做分享的难题：收费还是免费 ················································.93 4.3 新工种：为人指路的行家里手 ···························································.97 4.3.1 每天一堂“微课” ···································································.97 4.3.2 约见心目中的“大牛” ··························································.103 4.4 新工种：科研众包下的研究者 ·························································.106 4.4.1 集结全球“不错大脑”的新科研 ··········································.106 4.4.2 让最聪明的人为自己打工 ······················································.112 第5 章 平台协作中的个体 ·············································································.117 5.1 生产3.0 模式的黎明 ··········································································.117 5.1.1 流水线与全球化带来的生产2.0 时代 ···································.118 目 录.. ·XI· 5.1.2 从产业链到协同网――生产分工3.0 的诞生 ························.122 5.2 新工种：人人都是设计师 ·································································.125 5.2.1 “魔幻工厂”圆小白们的裁缝梦 ··········································.125 5.2.2 大众“参与感”点燃新型制造范式 ······································.130 5.3 新工种：一台电脑成就一位超级制作者 ··········································.132 5.3.1 有一个神奇的地方叫“字幕组” ··········································.133 5.3.2 平台型公司上的自由办公族 ··················································.135 5.4 新工种：大企业中的“小作坊” ·····················································.138 5.4.1 独立经营的“小微”创客 ······················································.139 5.4.2 独立研发的企业“外脑” ······················································.145 第6 章 传媒与营销的泛化 ·············································································.149 6.1 从线性传播到网状转播 ·····································································.149 6.1.1 传统媒体的基本逻辑与短板 ··················································.149 6.1.2 新型传播模式“乘势”而来 ··················································.150 6.2 人人都是时代焦点 ·············································································.153 6.2.1 专业知识传播者 ·····································································.154 6.2.2 迅速窜起的网红 ·····································································.160 6.3 新时代的人脉价值 ·············································································.166 6.3.1 全民营销：人人都是推销员 ··················································.167 6.3.2 全民开店：人人都是网络店主 ··············································.171 第7 章 从雇佣工到自由人 ·············································································.182 7.1 组织变迁与个体角色 ·········································································.183 7.1.1 前互联网时代的组织模式 ······················································.183 7.1.2 互联网时代的组织变迁与个体角色 ······································.184 7.2 新工种：人人都是合伙人 ·································································.186 7.2.1 让员工当上“领导” ·····························································.187 7.2.2 我们是一个团队，不是一家人 ··············································.191 7.3 新工种：“云端”的职业人 ·······························································.200 7.3.1 “云”模式带来的启示 ··························································.200 7.3.2 “云端”的职业人 ·································································.205 ..分工3.0 ·XII· 第8 章 分工3.0 会让世界变成什么样 ··························································.217 8.1 新的职业人：斜杠青年 ·····································································.218 8.1.1 不再崇尚“专一”的职业观 ··················································.218 8.1.2 打造成功的“专才+多平台”个体服务商 ····························.223 8.2 新的组织态：连接一切 ·····································································.233 8.2.1 组织形态的未来之路 ·····························································.234 8.2.2 分工3.0 时代的企业走向何方 ···············································.237 8.3 新的社会范式：开放与共享 ·····························································.243 8.3.1 “专利”将走向社会共享化 ··················································.243 8.3.2 “隐私”将能够告知于外人 ··················································.247 8.3.3 “信用”将成为合作的基础 ··················································.251 8.4 人，从异化到自由之路 ·····································································.255 8.4.1 工作要变得多姿多彩 ·····························································.255 8.4.2 多种职业身份于一身 ·····························································.257