心理学视角下的游客满意度研究

游客满意度是一个复杂的心理反应，它包含了认知与情感两大维度，以及其它心理和生理上的前因变量。本著作从心理变量视角来研究游客满意度，探究游客人格特质、情绪反应、游客满意度以及三大变量间的结构关系，具体阐述游客人格特质如何促发他们旅游过程中的情绪反应，游客的情绪反应如何影响游客对目的地整体满意度的评价，以及人格特质和情绪反应这两大心理变量是如何合力影响游客对目的地整体满意度的，从而揭示影响游客满意度的心理机制。

孙旭华，博士，毕业于澳大利亚南澳大学商学院，现为澳中旅游研究协作中心研究员，国际博物馆协会(ICOM)会员，中国博物馆协会会员，香港理工大学酒店及旅游业管理学院访问学者；在南澳大学执教5年，现就职于南京财经大学工商管理学院；发表多篇英文论文，出版两本英文学术专著；主要研究领域为旅游消费者行为、旅游与酒店市场营销、遗产旅游、中国出境旅游。

1 The Landscape of Tourist Satisfaction Research: An Overview
Tourist Satisfaction
Personality Traits
Affective Responses
Purposes & Objectives
Research Strategy
Theoretical Significance of the Study
Conceptual Definitions
Organisation of This Book
2 Mainland Chinese Outbound Tourism Development
Overview of Chinese Outbound Tourism
Evolution of Chinese Outbound Tourism
Approved Destination Status (ADS) Scheme
Mainland Chinese Outbound Travel to Australia
Practical Significance of the Study
Chapter Synopsis
3 Theoretical Foundations: Personality, Affect, and Satisfaction
Chinese Outbound Tourism Research
Personality
Affect
Satisfaction
Personality and Affect
Affect and Satisfaction
Conceptual Framework
Chapter Synopsis
4 Research Strategy
Research Paradigm
Research Design
Qualitative Exploration
Quantitative Investigation
Chapter Synopsis
5 Chinese Tourists' Affeetive Experiences in Australia
Data Collection
Data Analysis Procedures
Findings and Results
Discussion Based on Findings
Chapter Synopsis
6 The Impact of Personality and Affect on Satisfaction
Data Preparation
Profde of Survey Respondents
Data Normality
Scale Reliability
Estimation Method
Criteria for Goodness-of-Fit Indices
Individual Measurement Model Testing
Structural Model Testing
Hypotheses Testing
Chapter Synopsis
7 Psychological Analysis of Tourist Satisfaction
Tourist Satisfaction
Personality Traits
Affective Responses
Effect of Affective Reponses on Tourist Satisfaction
Effect of Personality Traits and Affective Responses on Tourist Satisfaction
Chapter Synopsis
8 Tourist Satisfaction Research: Concluding Remarks
Theoretical Contributions
Practical Implications
Limitations and Future Research
Concluding Remarks
References
Appendix 1 Itinerary for 8-day Tour in Australia
Appendix 2 Preliminary Questionnaire
Appendix 3 Final Questionnaire Used in Survey