Unit 1 Marketing Text A Macro Trend Analysis：A Framework for Assessing Market Attractiveness Text B Walmart’S Midlife Crisis Unit 2 E-Commerce Text A What Matters Most in Internet Retailing Text B How We Did it Unit 3 Corporate Culture Text A Managing Diversity in Corporations Text B Culture and Corporation Culture Unit 4 Advertising Text A The Changing World of Advertising and Promotion Text B What is Advertising Unit 5 GlobaHzation Text A Economic Globalization Text B Building Your Company’s Capabilities through Global Expansion Unit 6 Investme!nt Text A The Nature of Foreign Direct Investment Text B Japan’S Big Bang：Too Little.Too Late Unit 7 Management Text A Understanding the Functions and Roles of Management Text B Why Toyota is Afraid of Being Number One Unit 8 Insurance and Inflation Text A Protecting Against Economic Loss Text B The Business Cycle Unit 9 Currency and Banking Text A The Global Financial System Text B A World of Cheap Money Unit 10 Securities Text A Stocks and Bonds Text B Stock Market Strategies That Make a Difference Unit 11 Business Laws Tlext A Sales Law Text B Laws Affecting Business Commerce and Organization Unit 12 Multinational Companies Text A The Multinational Enterprise Text B Motivations to Go Abroad Unit 13 Logistics Text A A Big—picture View of Logistics Text B Shipping Transportation References
