西部农村居民对医疗服务的认知:基于消费者决策过程理论的实证研究

本书选取西部地区11个省级区作为样本省份，按人均GDP将每个省份的所有县划分为3个等级，并从11个省份的每个等级中随机抽取1个样本县。选择各样本县的当地县总医院、县妇幼保健院（MCH）、县中医院为样本县医院，系统选择各样本县的2-3所乡镇卫生院为样本乡医院。随机抽取各县医院门诊病人50例，乡镇卫生院病人30例，进行问卷调查，并进行了统计学分析。

Part Ⅰ Outpatients Study
List of Abbreviations
Chapter 1 Introduction
1.1 Background
1.2 Research gaps
1.3 Research questions and hypotheses
1.4 Potential contribution
1.5 Research approach and organization
Chapter 2 Literature review
2.1 Health care system in China
2.2 Patient perception of health care service
2.3 Consumer decision process theory
2.4 Patient choice of care provider
2.5 Patient satisfaction
Chapter 3 Methodology
3.1 Research objectives
3.2 Research design
3.3 Data source
3.4 Data collection and sampling
3.5 Data process and statistical analysis
Chapter 4 Result Ⅰ ：Outpatients' choices of care providers in rural
western China
4.1 Descriptive findings
4.2 Internal factors associated with outpatients' choices
4.3 External factors associated with outpatients' choices
4.4 Discussion
Chapter 5 Result Ⅱ：Outpatients' satisfaction in rural western China
5.1 Descriptive findings
5.2 Outpatients' satisfaction item scores
5.3 Factor analysis
5.4 Determinants of outpatients' satisfaction
5.5 Discussion
Chapter 6 Conclusion
6.1 Policy recommendations
6.2 Limitations
6.3 Perspectives for future work
References
Appendices

Part Ⅱ Inpatients Study
List of Abbreviations
Chapter 1 Introduction
1.1 Background
1.2 Research objectives
1.3 Research methodology and design
1.4 Potential contributions
1.5 Organization of this part
……