商务英语函电

本书以行业、企业对职业能力的需要为出发点，以培养学习者应具备的实际操作能力为目标，以进出口交易为基础，着力强化学习者实际动手能力的培养，编写内容涵盖建立业务关系、交易磋商、交易履行等各个环节，全方位、多角度层层深入，将专业知识融会贯通，使学习者在仿真国际贸易环境里，学会开展交易谈判、订立并履行合同等，有效地将知识系统化、专业化，学会在不同的业务背景下灵活运用专业知识和语言知识，提高解决问题和处理问题的综合能力，为职业院校在校生、企业员工和社会公众等更加全面、系统、规范地掌握专业知识，获取职业技能和相关职业资格证书，以及企业提升人力资源水平提供有力支撑。

PART ONE LAYOUT OF BUSINESS LETTERS
PART TWO BUSINESS NEGOTIATION
Module Ⅰ Establishment of Business Relations
Project Establishment of Business Relations
Task 1 A Letter from Exporter
Task 2 A Letter from Importer
Task 3 An Invitation Letter
Module Ⅱ Enquiry,Offer,Counter-offer & Acceptance
Project 1 Enquiry
Task 1 A General Enquiry
Task 2 A Specific Enquiry
Project 2 Offer
Task 1 A Firm Offer
Task 2 A Non-firm Offer
Project 3 Counter-offer
Task 1 A Counter-offer on Price
Task 2 A Recounter-offer on Price
Task 3 A Counter-offer on Payment
Task 4 A Recounter-offer on Payment
Task 5 A Counter-offer on Shipment
Project 4 Acceptance
Task 1 Acceptance of a Counter-offer
Task 2 Acceptance with Condition
Task 3 Declining a Counter-offer
Module Ⅲ Conclusion of Business
Project 1 Order
Task 1 A First Order
Task 2 A Repeat Order
Task 3 Order Confirmation
Project 2 Contract
Task 1 Sending Sales Contract
Task 2 Countersignature
PART THREE EXECUTION OF CONTRACT
Module Ⅰ Payment
Project 1 Urging Payment
Task 1 Urging Payment of Deposit
Task 2 Urging Payment of Proceeds
Project 2 L/C Establishment & Amendment
Task 1 L/C Establishment
Task 2 A Specimen L/C
Task 3 Asking for L/C Amendment
Task 4 Asking for L/C Extension
Module Ⅱ Packing & Shipment
Project 1 Packing & Marking
Task 1 Packing
Task 2 Shipping Marks
Project 2 Shipment
Task 1 Urging Shipment
Task 2 Asking for Partial Shipment
Task 3 Alteration in Shipping Arrangement
Task 4 Shipping Advice
Task 5 Customs Declaration
Module Ⅲ Insurance
Project Insurance
Task 1 Insurance Practice
Task 2 Applying for Insurance
Task 3 Covering Insurance for Buyer
Module Ⅳ Complaint & Claim
Project Complaint & Claim
Task 1 Complaint about Wrong Delivery
Task 2 Settlement of Complaint
Task 3 Claim for Damaged Goods
Task 4 Claim for Inferior Quality
Task 5 Declining a Claim
PART FOUR CROSS-BORDER E-COMMERCE
Module Cross-border E-commerce
Project Cross-border E-commerce
Task 1 Sales Promotion
Task 2 Reply to Inquiry about Size
Task 3 Inquiry about Payment
Task 4 Logistics
Task 5 Dispute Settlement
Skill Trainings
References
Appendices