职通商务英语(第3版)综合教程 3

《职通商务英语》第一版于2010年出版，第二版于2016出版，为“十二五”职业教育国家级规划教材。教材自面世以来，以其优良的品质、新颖的编排和科学的设计得到了师生们的一致好评。为适应时代的不断发展和新时期对国际商贸人才的更高要求，编者团队完成了对教材的第二次修订。第三版教材立足于实际教学工作中的商务英语专业课程标准，将商务专业知识、跨文化交际能力与英语语言运用技能相结合；以学习者为中心，以商务活动为环境，以商贸岗位任务为路径，以商务交际为目的，由浅入深，循序渐进，通过对学习者听、说、读、写、译等基本技能的全面训练，使学习者通晓商务技能、掌握英语知识，并具有在未来工作岗位中完成商务任务和商务交际的能力。
  《职通商务英语（第三版）综合教程3》配备二维码音频资源及《教师参考书3》（电子版），包含 8 个教学单元，主要涉及贸易实务、国际市场、贸易流程等内容。各单元体例基本统一，由学习目标、课文精读、补充阅读等模块构成。

UNIT 1 Global Market
Section ⅠEmerging Markets
Section Ⅱ The BRICS
Section Ⅲ A Prosperous China Benefits the World
UNIT 2 Trade Practice
Section ⅠTrade Terms
Section ⅡUCP 600
Section Ⅲ China， More than a World Factory
UNIT 3 Trade Procedure
Section ⅠTrade Procedure
Section ⅡDocuments Used in International Trade Procedure
Section Ⅲ Transportation
UNIT 4 Business Contract
Section Ⅰ Business Contract
Section Ⅱ Sales Contract
Section Ⅲ How to Write a Business Contract
UNIT 5 Management in International Business
Section ⅠInternational Human Resource Management
Section ⅡInternational Operations Management
Section Ⅲ Qualities of an HR Manager
UNIT 6 The Role of Culture in Business
Section ⅠThe Cultural Dimension of International Business
Section ⅡThe Role of Japanese Culture in Business
Section Ⅲ Company Culture
UNIT 7 International Strategic Alliances
Section Ⅰ International Strategic Alliances
Section Ⅱ The Belt and Road Initiative
Section Ⅲ WTO， NAFTA，USMCA and APEC
UNIT 8 Cross-Cultural Communication
Section Ⅰ Cross-Cultural Consultancy in International Business
Section ⅡThe Differences Between Chinese and Western Cultures in International Trade
Section Ⅲ Tips for Successful Cross-Cultural Communication
GLOSSARY