Preface Section 1 Foundations of Consumer Behavior Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior Consumer Behavior: People in the Marketplace What Is Consumer Behavior? Consumers' Impact on Marketing Strategy Marketing's Impact on Consumers Consumer Behavior as a Field of Study Two Perspectives on Consumer Research Taking It from Here: The Plan of the Book Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Chapter 2 Consumer and Social Well-Being Business Ethics and Consumer Rights Consumers' Rights and Product Satisfaction Major Policy Issues Relevant to Consumer Behavior The Dark Side of Consumer Behavior Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Section 1 Data Case Section 2 Internal Influences on Consumer Behavior Chapter 3 Perception Sensation The Stages of Perception Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Chapter 4 Learning and Memory How Do We Learn? Memory Bittersweet Memories: The Marketing Power of Nostalgia Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Chapter 5 Motivation and Affect The Motivation Process: Why Ask Why? Affect Consumer Involvement Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Chapter 6 The Self: Mind, Gender, and Body The Self Gender Identity The Body Chapter Summary Key Terms Review Consumer Behavior Challenge Chapter 7 Personality, Lifestyles, and Values Personality Brand Personality Lifestyles and Consumer Identity Values Chapter Summary Key Terms Review Consumer Behavior Challenge Section 2 Data Case Section 3 Choosing and Using Products Chapter 8 Attitudes and Persuasive Communications The Power of Attitudes How Do We Form Attitudes? Persuasion: How Do Marketers Change Attitudes? Chapter Summary Key Terms Review Consumer Behavior Challenge Chapter 9 Decision Making What's Your Problem? Cognitive Decision Making Habitual Decision Making Collective Decision Making The lntimate Corporation: Family Decision Making Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Chapter 10 Buying, Using, and Disposing Situational Effects on Consumer Behavior The Shopping Experience Postpurchase Satisfaction and Disposal Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Section 3 Data Case Section 4 Consumers in Their Social and Cultural Settings Chapter 11 Groups and Social Media Groups Word-of-Mouth Communication Opinion Leadership The Social Media Revolution Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Chapter 12 Income and Social Class Income and Consumer Identity Social Class and Consumer Identity Status Symbols and Social Capital Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Chapter 13 Subcultures Ethnic and Racial Subcultures Religious Subcultures The Family Unit and Age Subcultures Place-Based Subcultures Chapter Summary Key Terms Review Consumer Behavior Challenge Chapter 14 Culture Cultural Systems Cultural Stories and Ceremonies Sacred and Profane Consumption The Diffusion of Innovations The Fashion System Global Consumer Culture Chapter Summary Key Terms Review Consumer Behavior Challenge Case Study Section 4 Data Case Glossary
