跨境电子商务英语 音频指导版

1.商务英语专业跨境电商方向教师写作，有很好的英语教学功底。 2.全面介绍跨境电商英语的基础知识和应用场景，每章分为warming up、listening、speaking、reading、exercises,难度适中，适合教学使用。 3.配套资源丰富，作者配套PPT、教案、习题答案、试卷、听力素材，并配套音频。

跨境电子商务行业发展迅猛，对跨境电子商务从业人员的素质提出了越来越高的要求。从事跨境电子商务各类工作岗位的人员都需要具备良好的国际视野和跨文化交际能力，他们的跨境电子商务英语语言能力的提升不可或缺。本书紧扣跨境电子商务专业知识体系，以大学英语四级水平为基准，旨在训练读者听、说、读、写、译等方面的英语语言技能，同时巩固跨境电子商务专业知识，以提升读者在跨境电子商务领域的综合竞争力。
本书可以作为高等院校及职业院校跨境电子商务、商务英语、国际贸易等相关专业(方向)的教材，也适合跨境电子商务行业的从业者参考使用。

 

Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 The Current Situation of Cross-Border E-Commerce in China
Part 4 The Innovation and Entrepreneurship of Cross-Border E-Commerce
Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon & eBay
Part 2 Alibaba & AliExpress
Part 3 DHgate
Part 4 Shopee
Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 Procedures of Shop Registration
Part 4 FAQ while Opening a Cross-Border E-Commerce Store
Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Banners and Pictures
Part 4 Product Description & Features
Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Sorting
Part 3 Product Pricing
Part 4 Forbidden and Restricted Products (include: Intellectual Property Issue)
Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-sale Inquiry and Reply
Part 2 Price Negotiation
Part 3 Placing an Order
Part 4 Follow-up of Order Related Services
Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion & Marketing (Platform-inside & SNS)
Part 2 SEO
Part 3 SEM
Part 4 Brand Building
Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline Payments
Part 2 Online Payments (PayPal, Paynooer, LianLian)
Part 3 Payment Process
Part 4 Account Withdrawal
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Domestic and Overseas Warehouses
Part 4 Delivery Tracking & Transportation Time
Unit 10 After-sale Service of Cross-Border E-Commerce
Part 1 After-sale Rules
Part 2 Disputes and Complaints
Part 3 Changing or Retu
Unit 11 Transaction Evaluation of Cross-Border E-Commerce
Part 1 Five-Star Praise and Feedback
Part 2 Bad Review and Feedback
Part 3 Seller’s Evaluation of the Buyer
Supplementary Materials
Unit 12 ERP and Supply Chain of Cross-Border E-Commerce
Part 1 Functions and Advantages of ERP
Part 2 Main ERPSystems
Part 3 Supply Chain Service Provider and Supply Chain Management
SuppIementary Materials
参考文献