跨境电商实用英语(第2版)

本书涵盖跨境电商概述，跨境电商平台介绍，跨境电商售前、售中、售后服务等内容。全书由五个单元组成，每个单元又细分成若干章节，从 Warming-up、Passage Reading、 Mini-Project等方面深入解读语言点和知识点。本书提供了内容新颖的素材和形式多样的练习，融入了大量跨境电商行业的核心词汇和常用表达，讲解充实、例句丰富、图文并茂，增强了学习过程的创新性、真实性和趣味性。

Unit 1 Overview of Cross-border E-commerce / 1
Chapter 1 Concept and Characteristics of Cross-border E-commerce / 2
Chapter 2 The Significance of Cross-border E-commerce / 9
Chapter 3 Cross-border E-commerce Development in China / 16
Chapter 4 Customer Service of Cross-border E-commerce / 22
Unit 2 Introduction to Main Cross-border E-commerce Platforms / 29
Chapter 1 Alibaba.com / 30
Chapter 2 AliExpress / 36
Chapter 3 Amazon Platform (B2B) / 43
Chapter 4 Amazon Platform (B2C) / 49
Chapter 5 DHgate / 57
Chapter 6 E-commerce Platforms in Different Countries / 64
Unit 3 Pre-sale Services of Cross-border E-commerce / 73
Chapter 1 Store Description / 74
Chapter 2 Title Description / 83
Chapter 3 Product Description / 91
Chapter 4 Platform-inside Marketing / 100
Chapter 5 SNS Marketing / 108
Chapter 6 SEO & SEM / 119
Unit 4 On-sale Services of Cross-border E-commerce / 127
Chapter 1 Product Information Inquiry / 128
Chapter 2 Payment / 141
Chapter 3 Price Negotiation / 153
Chapter 4 Product Packaging / 162
Chapter 5 Shipment and Delivery / 171
Unit 5 After-sales Services of Cross-border E-commerce / 183
Chapter 1 Disputes and Complaints / 184
Chapter 2 Comments on Product/Service / 199
Chapter 3 Customer Maintenance / 208
Chapter 4 Consumer Habits and Characteristics of Major Countries ( Ⅰ ) / 218
Chapter 5 Consumer Habits and Characteristics of Major Countries ( Ⅱ ) / 225
Appendice / 233
Appendix I Products Catalogues商品分类名称中英文对照 / 234
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves“一带一路”沿线国家介绍 / 250
参考文献 / 269