实用商务英语教程

本书以英语为语言媒介，以商务知识为核心，强调语言能力与商务知识的结合，旨在培养学生掌握商务英语基本知识，同时通过在典型商务情境中进行沟通和交流，提高商务和职场应用能力。本教材借鉴国内外优选的商务英语教材编写理念，根据我国国情和学生需求编写出理论与实践相结合，具有时代气息，解决商务和职场现实问题的内容。本书内容紧密围绕各项商务话题，模拟商务交际环境，选取商务领域活动中的12个典型话题：公司简介、产品和服务、营销、广告、支付、雇佣、会议、文化、差旅、公司业绩、商业道德和商业竞争，涵盖商务英语听、说、读、写、译等技能训练和案例分析，同时引导学生了解商务领域的相关礼仪。 本教材在主题和选材上，突出真实性、新颖性和实用性的特点。本教材绝大部分材料来自国外权威网站和杂志，语言地道，原汁原味，话题新颖，内容实用。教材在编写上，强调知识性、交际性、应用性和科学性四个原则。每个单元由导人、听力、阅读、口语、表达、写作和礼仪七个部分组成，各部分围绕单元话题展开，内容丰富，衔接自然，讲练结合。

Unit 1 Company Profiles
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Six Signs of a Doomed Entrepreneur
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: An Overview of Business Writing
Part Ⅶ Business Etiquette: Introduction and Greeting
Unit 2 Products and Services
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: How Image Recognition Is Going to Improve Your Social Media Ads
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Memo
Part Ⅶ Business Etiquette: New Job
Unit 3 Marketing
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Using SWOT Analysis to Develop a Marketing Strategy
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letter of Establishing Business Relations
Part Ⅶ Business Etiquette: Exchanging Business Cards
Unit 4 Advertising
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Dove Advertisement Analysis
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letters of Inquiries and Offers
Part Ⅶ Business Etiquette: Dress Code
Unit 5 Payment
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: International Payment Systems
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letter of Order
Part Ⅶ Business Etiquette: Entertaining Clients
Unit 6 Employment
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading:How You Quit Your Job Really Matters to Your Future
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: CV and Letter of Application
Part Ⅶ Business Etiquette: Job Interview
Unit 7 Business Conference
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: How to Run Effective Business Meetings
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Minutes
Part Ⅶ Business Etiquette: Business Meeting
Unit 8 Corporate Culture
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Corporate Culture
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letters of Complaints and Claims
Part Ⅶ Business Etiquette: Giving and Receiving Gifts
Unit 9 Business Travel
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: The Ultimate Guide to Traveling for Work
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Business Proposal
Part Ⅶ Business Etiquette: Business Travel
Unit 10 Company Performance
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Tesla's Stock Could be Cut in Half
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Business Report
Part Ⅶ Business Etiquette: Getting Along with Your Coworkers and Bosses
Unit 11 Business Ethics
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Four Multinationals Shift Their Business Models for Sustainability
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Letter of Settlement
Part Ⅶ Business Etiquette: Electronic Communication
Unit 12 Business Competition
Part Ⅰ Starting up
Part Ⅱ Listening
Part Ⅲ Reading: Why Facebook Is the Biggest Threat to Google's Ad-Revenue Throne
Part Ⅳ Theme-related Expressions
Part Ⅴ Speaking
Part Ⅵ Writing: Contract
Part Ⅶ Business Etiquette: Negotiation
参考文献