Module One Travel Services
Unit 1 Tourism and Tourism Industry
Passage A Tourism Industry
Passage B Tourism in China
Writing: Resume 简历
Supplementary Reading
Unit 2 Travel Agency
Passage A Travel Agency
Passage B Tour Guide
Writing: Welcome Speech 欢迎词
Supplementary Reading
Unit 3 Online Travel Service
Passage A Booming Time for Online Travel Services
Passage B How is Technology Transforming Chinese Tourism
Writing: Visa Application and Invitation 签证的申请与邀请
Supplementary Reading
Module Two Hospitality
Unit 4 Hospitality Industry
Passage A The Hospitality Industry
Passage B Club Med
Writing: Reservation Letter 预订信
Supplementary Reading
Unit 5 Food and Beverage Services
Passage A Chinese Cuisine
Passage B Western Cuisine
Writing: Menu 菜单
Supplementary Reading
Module Three Tourist Attractions
Unit 6 Tourism Product
Passage A Types of Tourism
Passage B Customized Tour
Writing: Tourism Advertisement and Brochure 旅游广告与宣传册
Supplementary Reading
Unit 7 Tourist Attractions
Passage A World Heritage
Passage B Mount Huangshan
Writing: Tour Commentary 导游词
Supplementary Reading
Unit 8 Cruising
Passage A An Introduction of Cruising
Passage B Carnival Cruise
Writing: Tour Itinerary 旅游线路
Supplementary Reading
Module Four MICE
Unit 9 Introduction to MICE
Passage A MICE
Passage B Incentive Travel
Writing: Other forms in Tourism 旅游其他相关表格
Supplementary Reading
Unit 10 Canton Fair
Passage A Canton Fair
Passage B Travel Services for MICE
Writing: Tour Contract 旅游合同
Supplementary Reading
Module Five Traditional Chinese Culture
Unit 11 Traditional Chinese Culture and Festivals
Passage A A Glimpse of Traditional Chinese Culture
Passage B A Brief Introduction to Traditional Chinese Festivals
Writing: Farewell Speech 欢送词
Supplementary Reading
Unit 12 Chinese Arts
Passage A Peking Opera
Passage B Chinese Calligraphy
Writing: Tourism Questionnaire 旅游调查问卷
Supplementary Reading
参考文献
