Part One English for Conventions Unit 1 Talking about Convention Industry Dialogue 1: What Makes a Great Convention City? Dialogue 2: Booking a Meeting Reading: The Historical Development of Convention Industry Practical Writing: The Proposal to Host a Convention Case Study: ICCA Exercises Unit 2 Planning of Meetings and Conventions Dialogue 1: Planning for the Convention Dialogue 2: Arranging for the Convention Reading: The Routine Work of Meeting Planners Practical Writing: Convention Lead Form Case Study: Convention Connections, Inc. Exercises Unit 3 Conference Venue Selection Dialogue 1: Negotiating about Conference Venue Dialogue 2: Site Selection Reading: Event Venue Selection Practical Writing: Meeting Room Reservation Form Case Study: Featured Conference Venue——Grand Hyatt Beijing Exercises Unit 4 Selling and Promoting Conventions Dialogue 1: Bargaining for a Discount Dialogue 2: Negotiating Conference Facilities Reading: Event Planning Services Practical Writing: Convention Registration Form Case Study: The International Congress of Mathematicians 2010 Exercises Unit 5 Conference Registration Dialogue 1: Convention Registration Dialogue 2: Registering at Conference Reading: Convention Registration Service Practical Writing: Call for Conference Registration Case Study: The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration Exercises Unit 6 Catering Service for Convention Dialogue 1: Catering Arrangement for a Seminar Dialogue 2: Confirming Catering Service Reading: Event Catering Practical Writing: Catering Arrangement Case Study: The Catering Service of Shanghai International Convention Center Exercises Unit 7 Post-conference Tour Dialogue 1: Discussing the Itinerary of Post-conference Tour Dialogue 2: Talking about the Itinerary Reading: Incentive Program Practical Writing: Post-conference Tour Itinerary Case Study: Post-conference Tour of DEMHIST Exercises Part Two English for Exhibitions Unit 8 Talking about Exhibition Industry Dialogue 1: Talking about Famous Exhibition Cities Dialogue 2: Talking about Future Plan in MICE Sector Reading: The Historical Development of Trade Fair Practical Writing: A Business Letter to Exhibitors Case Study: History of World Expo Exercises Unit 9 Exhibition Planning and Marketing Dialogue 1: Confirming an Exhibition Reservation Dialogue 2: Exhibition Marketing——Exterior Liaison Reading: Trade Show Preparation Timeline Practical Writing: Exhibition Soliciting Letter Case Study: The 14th Shanghai International Automobile Industry Exhibition Exercises Unit 10 Booking a Stand Dialogue 1: Booking a Stand Dialogue 2: Cancellation of Participation Reading: Participating Fairs and Exhibitions Practical Writing: Exhibitor Pre-registration Form Case Study: China Import and Export Fair Complex Exercises Unit 11 Booth Installation and Dismantle Dialogue 1: Setting up the Booth Dialogue 2: Dismantling a Stand Reading: Standout Booth Design Practical Writing: Exhibition Agenda Case Study: SEMICON Singapore 2011 Exercises Unit 12 Exhibition Logistics Dialogue 1: Negotiating the Packing of Exhibits Dialogue 2: Negotiating Storage and Transportation Reading: Exhibits Transportation & Customs Declaration Practical Writing: Notice of Forwarding Instruction Case Study: Deutsche Post DHL Exercises Unit 13 Exhibition Reception Dialogue 1: Price Negotiation at the Booth Dialogue 2: Communication at the Booth Reading: Capturing the Right Trade Show Visitors Practical Writing: Trade Fair Price List Case Study: Hong Kong Convention and Exhibition Centre(HKCEC) Exercises Unit 14 Post-exhibition Research and Analysis Dialogue 1: Analyzing the Results of the Exhibition Dialogue 2: Discussing about Exhibition Results Reading: When and How to Evaluate Events Practical Writing: Exhibition Working Hours Case Study: Hannover Messe 2010 Review Exercises Key to Exercises Appendix 1 Terminology for Exhibitions Appendix 2 Sample Writing Appendix 3 FAQ(Frequent Asked Questions) about Trade Show Bibliography
