商务统计学 英文版·第7版

本书是久负盛名的统计学教学用书，在国外大学中得到广泛采用。本书涵盖了应用统计学在当代商务经济领域中几乎所有的重要应用，并且将统计软件（包括Excel，SPSS，Minitab）的使用贯穿全书。第7版除了保留上一版的特色外，还具有以下特点：
1.深入浅出地讲解了统计学对经验管理和不断创新的重要意义。书中的大量课堂教学实例涉及会计、金融、管理、营销等公司经营管理的各个领域，可以使读者理解和掌握如何运用统计学原理和方法来解决现实世界的经营管理问题。
2.侧重对统计结果的理解。统计学家乔治·伯克斯的名言“所有模型都是错误的，但有些是有用的”，讲的就是数学模型都是在特定假设下建立的。而现实问题通常难以接近满足模型的假设条件，这就需要读者通过学习深入探索数据背后的规律。
3.提供了大量电子表格形式的数据集，并且在讲授教学案例时提供了一些简便易学的统计软件计算结果。
本书在过去十年中数次修订的一个主要原因就是为了跟上计算机软件和互联网技术发展的步伐。本书提供的大量实例、练习使课程极富实用性，能帮助读者快速掌握统计软件。

Preface
Getting Started:Important Things to Learn First
USING STATISTICS:"You Cannot Escape from Data"
GS.1 Statistics:A Way of Thinking
GS.2 Data:What Is It?
GS.3 The Changing Face of Statistics
GS.4 Statistics:An Important Part of Your Business
Education
REFERENCES
KEY TERMS
EXCEL GUIDE
MINITAB GUIDE
1 Defining and Collecting Data
USING STATISTICS:Beginning of the End…Or the End of the Beginning?
1.1 Defining Variables
1.2 Collecting Data
1.3 Types of Sampling Methods
1.4 Types of Survey Errors
THINK ABOUT THIS:New Media Surveys/Old Sampling Problems
USING STATISTICS:Beginning of the End…Revisited
SUMMARY
REFERENCES
KEY TERMS
CHECKING YOUR UNDERSTANDING
CHAPTER REVIEW PROBLEMS
CASES FOR CHAPTER 1
CHAPTER 1 EXCEL GUIDE
CHAPTER 1 MINITAB GUIDE
2 Organizing and Visualizing Variables
USING STATISTICS:The Choice Is Yours
2.1 Organizing Categorical Variables
2.2 Organizing Numerical Variables
2.3 Visualizing Categorical Variables
2.4 Visualizing Numerical Variables
2.5 Visualizing Two Numerical Variables
2.6 Organizing and Visualizing a Set of Variables
2.7 The Challenge in Organizing and Visualizing Variables
USING STATISTICS:The Choice Is Yours,Revisited
SUMMARY
REFERENCES
KEY EQUATIONS
KEY TERMS
CHECKING YOUR UNDERSTANDING
CHAPTER REVIEW PROBLEMS
CASES FOR CHAPTER 2
CHAPTER 2 EXCEL GUIDE
CHAPTER 2 MINITAB GUIDE
3 Numerical Descriptive Measures
USING STATISTICS:More Descriptive Choices
3.1 Central Tendency
3.2 Variation and Shape
3.3 Exploring Numerical Data
3.4 Numerical Descriptive Measures for a Population
3.5 The Covariance and the Coefficient of Correlation
3.6 Descriptive Statistics:Pitfalls and Ethical Issues
……
4 Basic Probability
5 Discrete Probability Distributions
6 The Normal Distribution
7 Sampling Distributions
8 Confidence Interval Estimation
9 Fundamentals of Hypothesis Testing:One-Sample Tests
10 Two-Sample Tests and One-Way ANOVA
11 Chi-Square Tests
12 Simple Linear Regression
13 Multiple Regression