Chapter 1 Outline of Western Culture and Etiquette西方文化礼仪概述
Intensive Reading
1.1 The Conception of West
1.2 What Is Culture?
1.3 The Cultural Logic of Westerners
1.4 What Is Etiquette?
Situational Dialogues
Supplementary Reading
Chapter 2 Etiquette of Greetings见面礼仪
Intensive Reading
2.1 Forms of Address
2.2 Ways of Daily Greetings
2.3 Courtesy of Introduction
2.4 Ways of Saying Goodbye
2.5 Handshaking, Social Kissing and Hugging
Situational Dialogues
Supplementary Reading
Chapter 3 Etiquette of Interpersonal Communication 人际交往礼仪
Intensive Reading
3.1 Ladies First
3.2 Paying a Visit
3.3 Giving and Receiving Gifts
3.4 Phone Calling Etiquette
3.5 Four Dynamic Terms of Courtesy
Exercises
Situational Dialogues
Supplementary Reading
Chapter 4 Etiquette of Practical Writings文书礼仪
Intensive Reading
4.1 Invitations
4.2 Letters
4.3 Thank-you Note
4.4 Email and Fax Etiquette
Exercises
Situational Dialogues
Supplementary Reading
Chapter 5 Etiquette of Behavior in Public Places公共场所行为礼仪
Intensive Reading
5.1 Personal Space
5.2 The Use of Cell Phones in Public
5.3 At Concerts
5.4 Riding Public Transportation and Cars
5.5 Tipping
Vocabulary
Exercises
Situational Dialogues
Supplementary Reading
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Chapter 6 Dining Etiquette餐饮礼仪
Chapter 7 Dressing Etiquette着装礼仪
Chapter 8 Wedding Etiquette婚俗礼仪
Chapter 9 Funeral Etiquette丧葬礼仪
Chapter 10 Business Etiquette商务礼仪
Chapter 11 Taboos in Western Culture and Etiquette禁忌礼仪
Chapter 12 Etiquette of Body Language体态礼仪
Keys to Exercises
Bibliography