Chapter 1 Marketing Strategies Pre-reading Activities Part 1:Case Study of KFC Part 2:Case Study of Hai Di Lao Part 3:Case Study of Disneyland Part 4:Case Study of Promotional Strategies Business Application Chapter 2 Corporate Scandals Pre-reading Activities Part 1:Volkswagen Emissions Scandal Part 2:How United Airlines Handles an Overbooked Flight Part 3:Well Fargo's Fake Accounts Part 4:Tesco's Accounting Fiasco Business Application Chapter 3 Cars and Oil Pre-reading Activities Part 1:Car Ownership Restrictions Part 2:M&A: Geely and Volvo Part 3:Car Models and Auto Shows Part 4:Oil Pricing Mechanism Business Application Chapter 4 China's Internet Companies Pre-reading Activities Part 1:Case Study of WeChat Part 2:Case Study of Vancl Part 3:Case Study of Alibaba Part 4:Case Study of Jack Ma Business Application Chapter 5 China's Property Market Pre-reading Activities Part 1:China's Real Estate Bubble Part 2:Beijing's Property Control Measures Part 3:Property Boom/Bust Part 4:China's Women and Property Business Application Chapter 6 China's High-Speed Rail Pre-reading Activities Part 1:Trajectory of China's HSR Development Part 2:News Reports on China's HSR Part 3:Industry Implications of High-Speed Rail Part 4:High-Speed Rail in the U.S Business Application Chapter 7 China's Demographic Economics Pre-reading Activities Part 1:China's Demographic Challenges Part 2:Challenges Facing the Old Part 3:Maternity Tourism Part 4:Controversial Assistant Reproductive Methods Business Application Chapter 8 RMB Exchange Rate Pre-reading Activities Part 1:U.S.' and China's Stance on RMB Valuation Part 2:The Fall of RMB's Value Part 3:RMB's Addition to the IMF's Currency Basket Part 4:President Trump's Stance on RMB Business Application Chapter 9 European Debt Crisis and Brexit Pre-reading Activities Part 1:European Debt Crisis Explained Part 2:Debt Crisis in Greece Part 3:Brexit Explained Part 4:Aftermath of Brexit Referendum Business Application Chapter 10 U.S. Tax Reform Pre-reading Activities Part 1:How to Pay U.S. Individual Taxes Part 2:Why Is Tax Reform Difficult? Part 3:U.S. Tax Reform at a Glance Part 4:Republicans VS. Democrats on Tax Reform Business Application
