Introduction Chapter 1 Managing Diversity 1.1 Indian Cultural Study 1.2 Japanese Business System 1.3 Israel's Cultural Analysis Chapter 2 Internationalization Strategy Study 2.1 Foreign Company Cases Study 2.2 Domestic Company Cases Study Chapter 3 Global Management Issues 3.1 Private Branding in International Markets 3.2 The Importance of Country-of-origin 3.3 Japanese Approach to New Product Development 3.4 Major Factors Affecting International Pricing 3.5 The MNCs' Negotiating Position with Host Governments Chapter 4 Operation in Global Markets 4.1 Sample Question 1 4.2 Sample Question 2 Bibliography
