国际商务英文与函电

1.系统性：包含国际商务及经济全球化的一些近期新知识，着重介绍国际商务业务过程中对外英文函电写作，包括商业书信的写作要求，建立贸易关系，促销，询盘与回复，报价、发盘和还盘，订单、销售合同及履行，支付条款，保险，装运，抱怨与调停，进出口贸易与补偿贸易，对外直接投资与合资企业等内容。本书比以往的外贸英文函电教材范围更广，内容更新；同时主要章节都配有英文对话，有助于读者在学习国际商务英文函电写作的同时，提高专业英语的口头表达能力。2.实用性：在每个业务操作章节编写了相应的国际商务案例，力图让读者能通过各章节的学习，提高实际操作能力。其中很多案例和相关单据都是根据作者十几年国际贸易实践工作的第一手资料进行改编的，时效性强，贴近业务实践，具有实践的指导意义，是从事国际商务业务工作珍贵的参考资料。本书在重要章节中还附上练习，有助于学生巩固所学章节内容，也方便教师教学参考。

   《靠前商务英文与函电（第2版）》包含靠前商务的一些很新知识，着重介绍靠前商务业务过程中对外英文函电的写作，包括：商业书信的写作要求，建立贸易关系，促销，询盘与回复，报价、发盘和还盘，订单、销售合同及履行，支付条款，保险，装运，抱怨与调停，进出口贸易与补偿贸易，对外直接投资与合资企业等章节。本书比以往的外贸英文函电教材范围更广，内容更新；同时主要章节都配套英文对话，有助于读者在学习靠前商务英文函电写作的同时，提高专业英语的口头表达能力。

《靠前商务英文与函电（第2版）》可作为靠前商务和靠前贸易专业的核心课程双语教材。书中很多案例和相关单据都是根据作者十几年靠前贸易实践工作的靠前手资料进行改编的，时效性强，贴近业务实践，对实践具有指导意义，是从事靠前商务业务工作者的珍贵参考材料。本书在重要章节还附有练习，有助于学生巩固所学章节内容，也方便教师教学参考。

林涛，教授，厦门理工学院。

   Unit One Global Economy and Market Globalization 1

Globalization of Markets 2

Phases of Globalization 2

Dimensions of Market Globalization 4

Drivers of Market Globalization 6

Firm-level Consequences of Market Globalization: Internationalization of the Firm’s Value Chain 9

China in Global Economy 11

Vocabulary 12

Unit Two International Business 13

Introduction 13

Activities in International Business 14

The Nature of International Trade 14

The Nature of International Investment 15

Services Trade as Normal Products 16

How does International Business Differ from Domestic Business? 18

The Four Risks in Internationalization 18

Who Participates in International Business? 20

Why Should We Study International

Business? 22

Facilitator of the Global Economy and Interconnectedness 22

Contributor to National Economy 23

A Competitive Advantage for the Firm 24

A Competitive Advantage for Us 25

Vocabulary 26

Unit Three Business Letter Writing 27

Writing Principles of Business Letters 27

Layout of Business Letters 28

Letter Forms 32

Semi-indented Letter Style 32

Blocked Letter Style 33

Words and Expressions Commonly Used in Foreign Trade 34

Unit Four Establishing Business Relations 37

Specimen Letters 38

Vocabulary 42

Words and Expressions Commonly Used in Foreign Trade 44

Preposition 45

Business Conversations 47

Useful Expressions 47

Case Study 48

Exercises 50

Unit Five Sales Promotion 53

Specimen Letters 54

Vocabulary 58

Words and Expressions Commonly Used in Foreign Trade 59

Preposition 61

Business Conversations 63

Useful Expressions 64

Exercises 65

Unit Six Enquiries and Replies 67

Specimen Letters 68

Vocabulary 71

Words and Expressions Commonly Used in Foreign Trade 72

Preposition 76

Business Conversations 77

Useful Expressions 78

Case Study 79

Exercises 82

Unit Seven Quotations, Offers and

Counter-offers 85

Specimen Letters 86

Vocabulary 91

Words and Expressions Commonly Used in Foreign Trade 93

Preposition 95

Business Conversations 96

Useful Expressions 97

Case Study 98

Exercises 100

Unit Eight Orders and Their Fulfilment,

and Sales Contracts 104

Ⅰ. The buyer’s obligations 105

Ⅱ. The seller’s obligations 105

Specimen Letters 105

Vocabulary 110

Words and Expressions Commonly Used in Foreign Trade 111

Preposition 114

Business Conversations 115

Useful Expressions 117

Case Study 118

Exercises 121

Unit Nine Terms of Payment 123

Means of payment in international trade 123

Bill of exchange 123

Promissory Note 126

Cheque (Check) 126

Modes of International Payment 127

Remittance 127

Collection 128

Letter of Credit (L/C) 132

Specimen Letters 146

Vocabulary 156

Words and Expressions Commonly Used in Foreign Trade 157

Preposition 162

Business Conversations 164

Useful Expressions 165

Exercises 167

Unit Ten Insurance 175

Specimen Letters 177

Vocabulary 183

Words and Expressions Commonly Used in Foreign Trade 183

Preposition 186

Business Conversations 187

Useful Expressions 189

Exercises 190

Unit Eleven Shipment 192

Specimen Letters 193

Vocabulary 200

Words and Expressions Commonly Used in Foreign Trade 202

Preposition 204

Business Conversations 206

Useful Expressions 207

Exercises 208

Unit Twelve Complaints and Adjustments 210

Specimen Letters 213

Vocabulary 218

Words and Expressions Commonly Used in Foreign Trade 219

Preposition 221

Business Conversations 223

Useful Expressions 224

Exercises 225

Unit Thirteen Exporting, Importing

?and Countertrade 228

Exporting 228

Advantages of Exporting 229

Disadvantages of Exporting 230

Procedures of Exporting 230

A Systematic Approach to Exporting 232

Importing 236

Procedures of Import 237

Countertrade 238

Vocabulary 240

Unit Fourteen Foreign Direct Investment

and Collaborative

Ventures 241

Trends in Foreign Direct Investment and Collaborative Ventures 241

Motives for Foreign Direct Investment (FDI)

and Collaborative Ventures 242

Market-Seeking Motives 243

Resource or Asset-Seeking Motives 243

Efficiency-Seeking Motives 244

Foreign Direct Investment 245

Key Features of FDI 245

Factors to consider in selecting FDI locations 246

The Nature of Ownership in FDI 249

International Collaborative Ventures 250

Equity Joint Ventures 250

Project-Based, Non-Equity Ventures 251

Differences between these two types of collaborative ventures 251

Managing Collaborative Ventures 252

Understand Potential Risks in

Collaboration 253

Pursue a Systematic Process for

Partnering 253

Ensure Success with Collaborative

Ventures 254

Success Factors in Collaborative

Ventures 254

The Experience of Retailers in Foreign

Markets 255

Challenges of International Retailing 256

International Retailing Success

Factors 256

Vocabulary 258

Unit Fifteen E-Commerce 259

Reasons for the fast development of

E-commerce 260

Role of Intermediary in E-commerce 261

Two modes of E-commerce 261

How to start E-commerce 262

Barriers to E-commerce development 264

Vocabulary 265

Appendix 1 The Uniform Customs and Practice for Documentary Credits, 2007 Revision,

ICC 266

Appendix 2 Documents 289

参考文献 302