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跨文化商务礼仪体验教程 学生用书

跨文化商务礼仪体验教程 学生用书

  • 字数: 120千字
  • 装帧: 平装
  • 出版社: 浙江工商大学出版社
  • 作者: 陈程
  • 出版日期: 2018-10-01
  • 商品条码: 9787517822424
  • 版次: 1
  • 开本: 16开
  • 页数: 94
  • 出版年份: 2018
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内容简介
商务英语旨在培养学生将英语作为世界性语言工具应用于跨文化商务的能力.《靠前商务礼仪》是商务英语的重要课程,是培养学生在跨文化交际中的能力、意识、规范和行为的课程。它给予学生的应是一种跨文化能力和意识,而非限于知识的记忆。本教材通过项目、任务执行、移动课堂、情景模拟等教学形式引导学生在不同商务环节扮演角色,互相成为对方的学习环境和资源,构建逼真的跨文化商务环境,在体验中自主学习。同时,本教材融合多元文化背景,设置中国学生与外国学生相互协作,模拟谈判、会议、面试等各个跨文化商务场景,比较文化差异,分析文化根源,共同探讨解决方案,这在日趋靠前化的中国高校中具有可行性,在浙江工商大学商务英语教学改革中已取得阶段性成果。通过靠前化的真实环境体验和任务趋导,使学生自主提高商务礼仪交际能力和跨文化意识,这是今后适用于任何文化场景的“授之以渔”式的教学模式。
目录
Unit 1 Business Wear
Part I Appropriate Business Wear
Part ⅡA Fine Business Makeup
Part Ⅲ A Casual Business Wear
Part IV Multicultural Etiquette in Business Dressing
Unit 2 Business Card Etiquette
Part I Design a Personal Business Card
Part Ⅱ Exchang Business Cards Politely
Part Ⅲ Give and Receive Business Cards
Part Ⅳ Multicultural Etiquette in Business Card
Unit 3 Job Interview
Part I Prepare for an Interview Well
Part Ⅱ Answer Interview Questions Properly
Part Ⅲ Hold Correct Attitudes in Job Interviews
Part IV Multicultural Etiquette in Job Interview
Unit 4 Conference Etiquette
Part I Run a Meeting Successfully
Part II Take Meeting Minutes
Part Ⅲ Make a Business PPT Presentation
Part Ⅳ Multicultural Etiquette in Business Presentation
Unit 5 Negotiation Etiquette
Part I Negotiate with a Business Partner
Part II Win a Negotiation Opening
Part Ⅲ Win Your Client’S Heart
Part Ⅳ Multicultural Preferences to Business Negotiation
Unit 6 Telephone Etiquette
Part I Receive and Makc Calls Properly
Part 1I Makc fl Telephone Memo
Part Ⅲ Handle Angry Customers
Part Ⅳ Telecommunication with Cultural Influence
Unit 7 E-mail Etiquette
Part I Express Yourself Appropriately in E-mails
Part II Write a Formal E.mail
Part Ⅲ Write an Effective E.mail
Part Ⅳ E-mail Etiquette in Different Countries
Unit 8 Table Etiquette
Part T Take Business Dining Seats
Part Ⅱ Act at Business Dining Table
Part Ⅲ Establish Busincss in Dinner
Part Ⅳ Multicultural Etiquette in Business Dining
Unit 9 Business Gift Etiquette
Part I When to Give Business Gifts and Whom to
Givc Thcm to
Part Ⅱ Give Gifts in Business Context
Part Ⅲ Win Busincss by Gifts
Part Ⅳ Multicultural Etiquette in Busincss Gift
Unit 10 Business Public Etiq uette
Part I Take Seats in Busincss Car
Part Ⅱ Take Elevator in Busincss
Part Ⅲ Survive in Officc Lifc
Part IV Multicultural Etiquette in Public Body Language

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