Part I Organizing a Professional Trade Show展览篇 Chapter 1 Planning a Trade Show（项目策划） Chapter 2 Undertaking the Project（接受任务） Chapter 3 Sales Promotion（招展阶段） Chapter 4 Pushing for Decision of Participation（催促参展） Chapter 5 Follow-up Services for Exhibitors（展商参展服务） Chapter 6 Reception Work On-Site（现场接待） Chapter 7 Media Relations（媒体公关） Chapter 8 After-show Work（展后总结） Part II Organizing a Professional Chapter 9 Association Meeting Planning（会议策划） Chapter 10 Execution of the Meeting Plan（会议实施） 附录I 参考译文 附录II 练习参考答案 附录III 会展业贴士汇总表
