综合商务英语(第3册)

《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的第3册。

   刘白玉，三级教授，山东工商学院外国语学院院长。中国靠前商务英语研究会副理事长，山东省商务英语研究会会长，至今共在《中国翻译》等期刊发表论文93篇，出版专著、译著15部；主持省部级等课题12项。

高伟，浙江外国语学院英语语言与文化学院教学督导，不错经济师，“双师型”教师；曾任商务英语系主任，靠前贸易仲裁员，中国靠前贸易学会靠前商务英语研究委员会常务理事，美国威斯康星大学访问学者。

   Unit I International Organizations

Text A Understanding the WTO

Text B Xi Calls on BRICS to Oppose ProtectionismLead on Global Issues

Chinese and International Culture Tour

Case Study

Unit 2 Trade Barriers

Text A The Basics ofTariffs and Trade Barriers

Text B Lower Trade Barriers，Stronger Global Trading System Can Help End Extreme

Poverty

Chinese and International Culture Tour

Case Study

Unit 3 Product Quality

Text A Elevating Expectations：5 Ways Product Quality Impacts Your Brand

Text B Quality Management System

Chinese and International Culture Tour

Case Study_

unit 4 Business Leadership；

Text A Leadership Styles Around the World

Text B Ten Traits of Great Business Leaders

Chinese and International Culture Tour

Case Study

Unit 5 Business Teamwork

Text A Ten Tips for Better Teamwork

Text B Why Is Teamwork Important in the Workplace7

Chinese and International Culture Tour

Case Study

Unit 6 Business Innovation

Text A The Global Innovation Index 2017：The USA，Japan，the UK，China，and India

at the Top ofTheir Income Groups

Text B Business Model Innovation

Chinese and International Culture Tour

Case Study

Unit 7 Job Satisfaction

TextA How to Increase Job Satisfaction——The Pride System

Text B Job Satisfaction

Chinese and International Culture Tour

Case Study

Unit 8 Customer Service

Text A Customer Relationship Management：

Text B Effective Customer Service Tips for Managers

Chinese and Intemational Culture Tour

Case Study

Unit 9 Business Competition；

Text A Competition Counts：How Consumers Win When BusineSS Compete

Text B Why Is Competition Important for Growth7

Chinese and International Culture Tour

Case Study

Unit 10 Business Etiquette

Text A Business Etiquette in the UK

Text B Twelve Business Etiquette Rules Professionals Need to Know

Chinese and International Culture Tour

Case Study

附录一 Glossary

附录二 TEM-4(2015—2018)

TEM-4(2015)

TEM-4(2016)

TEM-4 (2017)

TEM-4(2018)

附录三 References