Unit 1 Company Stories1 Text A Bow to Your Billionaire Drone Overlord: Frank Wang’s Quest to Put DJI Robots into the Sky3 Text B When an App Is Called Racist12 Unit 2 Business Ethics20 Text A The Hidden Costs of Organizational Dishonesty22 Text B To Do or Not to Do-Ethics in Question32 Unit 3 Human Resources39 Text A 21st Century Talent Spotting41 Text B A New Game Plan for C Players50 Unit 4 Innovation58 Text A Disruptive Innovation: In Need of Better Theory60 Text B The Innovator’s DNA69 Unit 5 Leadership78 Text A Leadership Styles80 Text B Blue Ocean Leadership 89 Unit 6 Foreign Enterprises in the Chinese Market97 Text A Strategies for Competing in a Changed China99 Text B Multinational Companies and China: What Future?109 Unit 7 Marketing 117 Text A Customer Value Propositions in Business Markets119 Text B Customer-Centered Brand Management128 Unit 8 Manu
