Chapter 1 跨境电子商务概述
Text A What Is E-commerce 1
Text B Speeding-up Cross-border E-commerce in China 21
Chapter 2 跨境电子商务平台
Text A AliExpress Platform 25
Text B Amazon Platform (Expanded Reading) 35
Chapter 3 信息发布
Text A How to Write a Product Press Release 37
Text B HUAWEI Mate 9 52
Chapter 4 询盘、报盘和还盘
Text A What’s the difference between offers and counter offer 55
Text B Firm Offer (Expanded Reading) 69
Chapter 5 电子商务付款和纠纷
Text A E-commerce Payment System 73
Text B Online Dispute Resolution
(Expanded Reading) 88
Chapter 6 建立业务关系
Text A Business Relations 93
Text B The Importance of Loyalty and Trust in a Business 107
Chapter 7 客户国的风俗习惯
Text A Public Holidays in Russia 111
Text B Christmas in Russia 123
Chapter 8 商务信函
Text A How to Write a Business Letter 125
Text B Composing the Body 142
