Acknowledgments Preface Chapter 1 Why Products Exist What's Product Design? Product Design's Heritage Why the History Matters What the History Tells Us So What? Shareable Notes Do This Now Interview： Keenan Cummings Chapter 2 How to Create Products People Want Avoiding "Ego-First Development What Does a Product Designer Do? Shareable Notes Do This Now Interview： Amy Hoy and Alex Hillman Chapter3 What Are We Building Here? Defining What to Build Shareable Notes Do This Now Interview： Sahil Lavingia Chapter 4 User Interfaces Begin with Words Really? Start with Words? Creating User Flows Writing Your Screens Traits of Good Interface Copy Shareable Notes Do This Now Interview： Jon Troutman Chapter 5 Tangible Trumps Theoretical Prototypes： Worth 1，000 Mockups Bigger Than a Buzzword Goals of Prototyping Readying for Consumption Shareable Notes Do This Now Interview： Pauly Ting Chapter 6 The Mechanics of Interface Design The Push and Pull of Prototypes Versus Pixel Perfection The UI Stack： Five States of Interface Design Ergonomics： Thumb Zones and Tap Targets Cross-Platform Design Shareable Notes Do This Now Interview： Diogenes Brito Chapter 7 The Psychology of an Experience Products and Psychology Shareable Notes Do This Now Interview： Jonathan Badeen Interview： Josh Brewer Chapter 8 Interpreting Feedback and “Leveling Up” Your Product It's a Creative Journey， After All Leveling Up Don't Squander Your Gains Shareable Notes Do This Now Interview： Ruby Anaya Chapter 9 Shipping Is an Art-and a Science The Invention Versus the Manufactured Article It's Ready When It's Ready Being “Chief of Everything”． Interview： Josh Elman Interview： Cat Noone Appendix： Further Reading Index About the Author
