Unit 1 Business Ideas Text A Cheap and Cheerful Text B How to Focus on Business Ideas That Create History Chinese and International Culture Tour Case Study Unit 2 Business Shareholders Text A The Rebirth of Stakeholder Capitalism Text B Shareholder Democracy Chinese and International Culture Tour Case Study Unit 3 Career Development Text A Career Development: What Is It and What Factors Influence It Text B What Is Career Management? Chinese and International Culture Tour Case Study Unit 4 Employee Training Text A Strategic Training Spicing Up Business Results Text B Build a Tower, Build a Team Chinese and International Culture Tour Case Study Unit 5 Employee Motivation Text A Understanding Motivation Text B Essential Skills of Motivation Chinese and International Culture Tour Case Study Unit 6 Business Conflict Text A Hard Bargain: Lacking Clear American Leadership, the Global Trade Agenda Is Floundering Text B Why They’re Wrong Chinese and International Culture Tour Case Study Unit 7 Marketing Text A The Piggly Wiggly Way Text B Star Wars, Disney and Myth-making Chinese and International Culture Tour Case Study Unit 8 Brands Text A Why Branding Is Important When It Comes to Marketing Text B The Product vs. the Brand Chinese and International Culture Tour Case Study Unit 9 Advertising Text A Selecting Advertising Media Text B Is Traditional Advertising Dead? Chinese and International Culture Tour Case Study Unit 10 Promotion Text A Imperial Ambitions Text B The Psychology of Promotion Chinese and International Culture Tour Case Study 附录一 Glossary 附录二 TEM-4 (2011–2014) TEM-4 (2011） TEM-4 (2012) TEM-4 (2013) TEM-4 (2014) References
