商务英语报刊选读

本书旨在对学习者进行全面而严格的商务英语基础理论教育及英语语言技能培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。 本书适用于商务英语专业的学生，同时也适合作对外经贸、财政金融、工商管理等专业的教材，还可作为从事靠前商务经贸工作人员的重要参考资料。

本书旨在对学习者进行全面而严格的商务英语基础理论教育及英语语言技能培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。 本书适用于商务英语专业的学生，同时也适合作对外经贸、财政金融、工商管理等专业的教材，还可作为从事靠前商务经贸工作人员的重要参考资料。

作者简介： 董晓波，博士，教授，博士生导师，中国法律语言研究会常务理事，中国译协法律翻译委员会委员，江苏省人民政府地方性法规译审专家，江苏靠前法治动态研究中心负责人，主持国家社科基金项目“我国法律法规翻译的统一与规范化研究”。

Unit 1 Capital Markets1 Text A Banking Industry 1 Text B Stock Exchange 10 Supplementary Reading American Stock Markets— Reversal of Fortune 18 Unit 2 International Marketing 22 Text A Business Planning— Marketing Planning 22 Text B Supporting Of?ine Campaign Launches with Online Marketing30 Supplementary Reading Online-coupon Firms— Groupon Anxiety36 Unit 3 Business Elite 42 Text A The Resurrection of Steve Jobs — That Which Does Not Kill the Boss of Apple Seems to Make Him Stronger …………42 Text B Ann Moore:The CEO of Time48 Supplementary Reading Steve Jobs and the iPad of Hope — Apple’s Innovation Machine Churns out Another Game-changing Device53 Unit 4 E-Commerce 62 Text A In E-Commerce，More Is More 62 Text B The Alibaba E-Commerce Empire 69 Supplementary Reading Online Shopping:Selling Becomes Sociable75 Unit 5 Economic Globalization and Multinational Corporation80 Text A Globalization vsEconomic Sovereignty 80 Text B The World’s Top Choice — China Remains the Most Popular Destination for Foreign Direct Investment 88 Supplementary Reading McDonald’s Eyes Growing Presence in Local Market93 Unit 6 Economic Regulations and Law98 Text A USSets 21st Century Goal:Building a Better Patent Of?ce 98 Text B Anti-Trust Law Treats“All Firms Equally”over 140 Cases Handled: Rules in Line with International Principles 105 Supplementary Reading China E-Commerce Giant Launches Campaign to Fight Online Piracy112 Unit 7 Human Resources Management 118 Text A Capturing the State of Human Resources in an Annual Report 118 Text B The Tech Effect on Human Resources 127 Supplementary Reading Risk Management and Human Resources Team up to Cut Absence Costs134 Unit 8 Advertising and Publicity 145 Text A Internet Advertising145 Text B Beijing Tries to Push Beyond“Made in China”151 Supplementary Reading The Harder Hard Sell 160 Unit 9 Training173 Text A Training the Trainer 173 Text B Training Needs Assessment:A Must for Developing an Effective Training Program 181 Supplementary Reading An Innovative Method for Role-speci?c Quality-training Evaluation191 Unit 10 Corporate Culture198 Text A What Is Corporate Culture? 198 Text B Four Steps to Go Green Like eBay— Starting with Employees 206 Supplementary Reading The Fall of a Corporate Queen212 Unit 11 Business Ethics and Corprate So Responsibility 219 Text A The Corporate Responsibility Commitment219 Text B Controversial Chemical Poses Challenge for Colgate-Palmolive 226 Supplementary Reading Toyota Recall:Five Critical Lessons 235