Unit 1 Passion in Career
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A A Love Story
Part Ⅲ Supplementary Reading
Text B The Third Place
Unit 2 Judgments and Decisions
Part Ⅰ Lead—in Activities
Part Ⅱ Intensiye Reading
Text A Regret
Part Ⅲ Supplementary Reading
Text B Responsibility
Unit 3 Successful Businessman
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Think Different
Part Ⅲ Supplementary Reading
Text B The Commencement Address at Stanford University on June 12，2005
Unit 4 Chinese Philosophy in Business
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Chinese Thoughts on Organisations and Management
Part Ⅲ Supplementary Reading
Text B Common Chinese Values
Unit 5 Road to Success
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A You Are a Product of Your Mountains
Part Ⅲ Supplementary Reading
Text B The Six MAINLY Pathways of Life
Unit 6 Warren Buffet's Letter
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Berkshire Today
Part Ⅲ Supplementary Reading
Text B Warren BufTett's Letter： Cender Should Never Decide CEO
Unit 7 Tact and Talent
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Tact and Talent
Part Ⅲ Supplementary Reading
Text B Is Luxury the Ticket？
Unit 8 Character and Personality
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A The English Character
Part Ⅲ Supplementary Reading
Text B Cherishing What You Have Now， and Stniving for the Future
Unit 9 Campus Life
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A University Days
Part Ⅲ Supplementary Reading
Text B In Search of the Real Bill Gates
Unit 10 Future English
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Future English
Part Ⅲ Supplementary Reading
Text B Mobile Payments
Unit 11 Datafication of Human Resources
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A The Datafication of Human Resources
Part Ⅲ Supplementary Reading
Text B FT Interview with Coogle Co—founder and CEO Larry Page
Unit 12 Customer—centric Marketing
Part Ⅰ Lead—in Activities
Part Ⅱ Intensive Reading
Text A Five Customer—centric Marketing Lessons from Apple to Zappos
Part Ⅳ Supplementary Reading
Text B The Future of Marketing： A Little Less Campaign and a Little More Action
