Unit 1 Introduction to Business Text A Better Prepare for a Career in Business Text B Business Cycle Chinese and International Culture Tour Case Study Unit 2 Successful Business People Text A Steve Jobs and the Apple Story Text B Li Ka-Shing’s Timeless Advice for Young En-trepreneurs Chinese and International Culture Tour Case Study Unit 3 Market Text A Who Will Win Out in the Smart Phone Market? Text B 5 Steps to Validate Your Business Idea before Entering the Market Chinese and International Culture Tour Case Study Unit 4 Companies Text A Starbucks Coffee Company’s Organizational Structure Text B The Commencement Address Chinese and International Culture Tour Case Study Unit 5 Employee Text A Being a Good Employee Text B Employee Confidence and Engagement Chinese and International Culture Tour Case Study Unit 6 Products Text A 6 Steps to Product Launch Success Text B Counterfeit Products Hurt the Consumer and the Economy Chinese and International Culture Tour Case Study Unit 7 Customers Text A Customer Value Text B How to Create and Retain Customers Chinese and International Culture Tour Case Study Unit 8 Work-life Balance Text A The Price of a 24-7 World Text B There’s More to Life than Being Happy Chinese and International Culture Tour Case Study Unit 9 Culture Text A What is Culture? Text B Friendship of American Style Chinese and International Culture Tour Case Study Unit 10 Business Ethics Text A How Different Ethical Stances Can Help or Harm a Company Text B Is Digital Piracy Unethical? Or Just Illegal? Chinese and International Culture Tour Case Study 附录一 Glossary 附录二 TEM-4 （2008~2010） 附录三 References
