Contents
Unit 1 An Overview of Business Letter Writing
商务信函写作概览 (1)
1.1 The Principles for Effective Writing (1)
1.2 The Style and Tone of Business Letter Writing (7)
1.3 Preparation before Writing (8)
1.4 Writing Naturally and Sincerely (9)
Unit 2 The Structure and Styles of Business Letters
商务信函的结构与格式 (15)
2.1 Principal Parts (15)
2.2 Optional Elements (18)
2.3 Styles of a Business Letter (19)
2.4 Spacing, Margin and Envelop Addressing (23)
Unit 3 Establishing Business Relations
与对方建立商务关系 (29)
3.1 Introduction (29)
3.2 Letter Samples (30)
Unit 4 Inquiries
询购 (42)
4.1 Introduction (42)
4.2 Letter Samples (43)
Unit 5 Quotations, Offers and Counter Offers
报盘与还盘 (53)
5.1 Quotations and Offers (53)
5.2 Counter Offers (59)
Unit 6 Orders and Acknowledgements
订购与确认 (71)
6.1 Introduction (71)
6.2 Letter Samples (72)
Unit 7 Payment by Letter of Credit
信用证付款 (86)
7.1 Introduction (86)
7.2 Letter Samples (87)
Unit 8 Other Methods of Payment
其他付款方式 (99)
8.1 Introduction of Other Methods of Payment (99)
8.2 Writing for Other Methods of Payment (100)
8.3 Letter Samples (100)
Unit 9 Collection Letters
催款函 (112)
9.1 Introduction (112)
9.2 Letter Samples (115)
Unit 10 Packing
包装 (126)
10.1 Introduction (126)
10.2 Letter Samples (127)
Unit 11 Shipping
装运 (136)
11.1 Introduction (136)
11.2 Letter samples (137)
Unit 12 Insurance
保险 (148)
12.1Introduction (148)
12.2Letter Samples (149)
Unit 13 Complaints and Claims
投诉与索赔 (160)
13.1 Introduction (160)
13.2 Letter Samples (161)
Unit 14 Agency
代理 (174)
14.1 Introduction (174)
14.2 Letter Samples (175)
Unit 15 Contracts
合同 (188)
15.1 Types of Business Contracts (188)
15.2 Components of a Business Contract (190)
15.3 Language and Stylistics Features (190)
15.4 Layout (193)
15.5 Writing Steps (193)
Appendix A Useful Abbreviations in International Trade
实用国际贸易缩略语 (212)
Appendix B Useful Expressions in INCOTERMS 2010 and the Relevant Documents
《2010年国际贸易术语解释通则》及相关文件中的实用表达 (218)
Appendix C The Comparison of the Old and New Language Styles
新旧文体比较 (231)
References
参考文献 (234)
