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商务英语沟通

商务英语沟通

  • 字数: 261000.0
  • 装帧: 平装
  • 出版社: 复旦大学出版社
  • 作者: (英)艾菲德·罗伯茨(Elfed Roberts),(英)菲利普·布鲁斯(Phillip Bruce),黄智颖 编著
  • 出版日期: 2014-07-01
  • 商品条码: 9787309104431
  • 版次: 3
  • 开本: 16开
  • 页数: 241
  • 出版年份: 2014
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内容简介
本书作者长期从事MBA教学,并在政府和媒体机构拥有多年丰富经验,针对跨文化背景和中国特殊的商务环境,对在求职沟通、客户沟通、同事沟通、上下级沟通、危机沟通、媒体沟通等情形下如何进行有效商务沟通作了详细的剖析,提出商务沟通的基本原则、技巧和建议。穿插的大量案例和练习以及附录中对文化差异的阐释,有助于读者快速掌握实务环境中的行动要领,提升处理沟通问题的能力。
作者简介
艾菲德·罗伯茨(Elfed Roberts),香港大学经济及工商管理学院荣誉副教授,长期从事MBA教学,主讲课程有“商务沟通”和“商业道德”。现同时为复旦大学-香港大学IMBA及多伦多大学EMBA学生上课。拥有30余年在多国的授课经验,对各国文化差异以及由文化差异造成的不同商务环境有其独特的见解。

菲利普·布鲁斯(Phillip Bruce),长期从事商务沟通研究,对跨文化沟通有其独到见解。记者出身,后来在政府及其他组织机构担任国际媒体关系工作。曾在航空业、市场营销、酒店业、项目管理、大型活动、零售及社区关系等多个领域担任商务沟通工作。

黄智颖,任教于复旦大学管理学院,担任MBA和EMBA项目的共同教师,曾赴美国与香港进修。与美国学者共同发表数篇论文,熟悉中国商务环境,精通中英文,在中外商务沟通的差异上有着深刻的理解。
目录
Introduction
Chapter 1 How to Apply for the Ideal Job
1.First Steps
2.Reading Job Advertisements
3.Analysing a Specific Job Advertisement
4.What to Mention in Your Letter or Email
5.Attracting an Employer's Interest
6.Hints and Tips
7.Practice Makes Perfect
Notes for Your Guidance
Summary
Chapter 2 The Resume and the Interview
1.The Resume or Curriculum Vitae
2.The Essentials
3.Model Resume (Single-page Version)
4.Interview Essentials
5.What Do You Do Now
6.The Big Day
7.What Do I Wear
8.What Questions Will They Ask
9.Be Positive
10.You Do the Talking
11.Dealing with Negatives at the Interview
12.Strength from Weakness
13.Hints and Tips
Notes for Your Guidance
Summary
Chapter 3 Spoken Business Communication
1.Preparing for the Talk
2.Preparing the Content
3.Review
4.Hints and Tips
5.Practice Makes Perfect
Notes for Your Guidance
Summary
Chapter 4 Communicating with Colleagues and Customers
1.Unspoken Messages
2.Friendly Communications
3.Communicating Sensitively
4.Problem Communications
5.Hints and Tips
6.Hearing and Understanding--Achieving Both
7.Action
8.Checking
9.Communicating with Bosses
10.A Fact
Notes for Your Guidance
Summary
Chapter 5 Written Communications
1.Composing Your Message
2.Written Forms of Communication
3.Let's Practise
4.Hints and Tips
Notes for Your Guidance
Summary
Chapter 6 Business Meetings
1.Why People Hold Meetings
2.Meeting Styles
3.Writing the Records of Business Meetings
4.The Disadvantages of a Verbatim Record
5.The Advantages of a Written Summary
6.Influence and Power
7.Evaluate
8.After Considerable Discussion
9.Who Are the Readers of the Minutes
10.Meeting Minutes
11.More Minutes
12.Why Certain Things Are Important
13.Hints and Tips
14.What's to Be Discussed
Notes for Your Guidance
Summary
Chapter 7 Business Communication and Negotiation
1.Preparatory Considerations
2.The Negotiations
3.Instruments of Negotiation
4.Forms of Negotiation Available to the Management
Notes for Your Guidance
Summary
Chapter 8 Cross-cultural Business Communications
1.Is It Possible to Put Culture into Categories
2.Stereotypes and Assumptions
3.The English Language
4.Hints and Tips
5.Phenomena Which Influence Cultures
6.Direct or Rude
7.Deference and Interruption
8.Politeness
9.European Union of Differences
10.Diversity and Communication Opportunities
11.Do Some Research
12.Hints and Tips
Notes for Your Guidance
Summary
Chapter 9 Crisis Communications
1.What Is a Crisis
2.Why Is Communication Essential in a Crisis
3.Hints and Tips
4.What Can We Do in Advance
5.The Golden Rules
6.A Crisis in Practice
Notes for Your Guidance
Summary
Chapter 10 Media Communications
1.Information Out
2.Press Releases
3.Press Conferences
4.Press Events
5.Say It with Pictures
6.Don't Make It Difficult
7.The Big Interview
8.Questions and Answers
9.Bad Press
10.Inward Communication
11.Who Can Speak for You
12.Hints and Tips
Notes for Your Guidance
Summary
Chapter 11 Business Communications Every Day
Ten Exercises
Notes for Your Guidance
Summary
Conclusion
Appendices
Appendix One Cocktail Party
Appendix Two The Card Game
Appendix Three Mr, Mrs, Ms, Dr or John
Appendix Four Getting to Know You
Appendix Five Dealing with Dinner
Appendix Six Sneaky Phrases
Appendix Seven Karaoke
Appendix Eight It's All a Matter of Face
Appendix Nine Be a Chinese Culture Vulture

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