内容简介
《教育部高校工商管理类教学指导委员会双语教学推荐教材·工商管理经典教材·人力资源管理系列:组织行为学(英文版·靠前0版)》是一本英文影印版教材，原著是美国一本经典的组织行为学教材，凝聚了两位作者半个多世纪在美国、亚太地区和欧洲的教学经验和研究成果之精华。《教育部高校工商管理类教学指导委员会双语教学推荐教材·工商管理经典教材·人力资源管理系列:组织行为学(英文版·靠前0版)》遵循组织行为学经典的理论体系和框架，但在内容和形式上都作了许多创新，包括：强调动态和多元环境下的组织行为管理，涵盖了组织的多元化、伦理、优选化等丰富的主题。紧贴时代脉搏，关注和研究新技术、新经济和新环境下的组织行为。章节的安排和栏目的设置极富人性化，便于读者学习和应用。
作者简介
罗伯特·克赖特纳（Robert Kreitner），美国亚利桑那大学管理学教授，亚利桑那大学商学院教师名人堂成员。曾执教于西伊利诺伊大学和美国靠前管理研究生院(雷鸟)。曾担任美国管理学会管理教育与开发分部。在Organizational Dynamics，Business Horizons，Journal of Business Ethics等有名期刊上发表论文多篇。与人合著的OrganizatIonal Behavior Modification and Beyond一书荣获美国人事管理学院的人力资源管理杰出贡献奖。克赖特纳博士为许多世界品质公司提供咨询和不错经理人开发服务，包括美国运通、霍尼韦尔、摩托罗拉、美国钢铁等。
安杰洛·基尼奇（Angelo Kinicki），美国亚利桑那大学管理学教授，同时是由亚利桑那大学100名杰出学者组成的院长理事会成员。他于肯特州立大学取得工商管理博士学位。他在品质学术和专业期刊上发表论文75篇，与人合著教材3本。被选为the Academy of Management Journal，Journal of VocationalBehavior,theJournalofManagement等期刊编审委员会成员。曾获the Academy of Management Journal很好评审奖（1996—1999年）。曾被亚利桑那大学不错经理人开发中心评为年度很好教师。
摘要
In Detroit, "there's almost a fanatical, maniacal interestin (market) share," Mr. Marchionne told reporters Mondayon the opening day of the North American InternationalAuto Show. But rarely, he added, has heavy discountingin pursuit of high volumes helped auto makers generateprofits in the long term
For the past seven months, the 57-year-old Italian-bornCanadian has been working to shake up Chrysler and movethe company away from old ways that forced it into bank-ruptcy reorganization last year. He has ousted several vet-eran executives, flattened its bureaucracy and, accordingto people who have worked closely with Mr. Marchionne,injected an element of fear into its ranks.
One of the more frustrating problems for Mr. Mar-chionne has been the use of heavy rebates and other incen-tives to maintain sales--an issue that has plagued GeneralMotors Co. and Ford Motor Co. over the years.
Last July, for example, when the U.S. government of-fered as much as $4,500 in "cash for clunkers" rebates,Chrysler's sales chief at the time, Peter Fong, drew up aplan to offer an additional $4,500 from Chrysler, two peo-ple familiar with the matter said
But when Mr. Marchionne found out about it, he wasfurious, these people said. In an August meeting with Mr.Fong and his sales team, the CEO excoriated them, sayingdoubling discounts amounted to "giving away margin" at atime when Chrysler was scrambling for profits, one personfamiliar with the details of the meeting said. "Sergio wasballistic," this person said
Several weeks later, in September, Mr. Fong was sum-moned to the office of Nancy Rae, Chrysler's head ofhuman resources, and was told his services were no longerneeded, these people said
Mr. Marchionne took the helm at Chrysler in June,when the company exited bankruptcy protection andformed an alliance with Italy's FIAT SpA, where he alsoserves as CEO and which owns about 20% of Chrysler. InNovember, he laid out a turn-around plan that calls forChrysler to launch a series of small cars designed by Fiat,and envisions Chrysler breaking even in 2010 and return-ing to profitability by 2011.
