您好,欢迎来到聚文网。 登录 免费注册
电子商务英语

电子商务英语

  • 字数: 300000
  • 装帧: 平装
  • 出版社: 北京大学出版社
  • 作者: 陈晓鸣,叶海鹏 主编
  • 出版日期: 2014-08-01
  • 商品条码: 9787301245859
  • 版次: 2
  • 开本: 16开
  • 页数: 201
  • 出版年份: 2014
定价:¥27 销售价:登录后查看价格  ¥{{selectedSku?.salePrice}} 
库存: {{selectedSku?.stock}} 库存充足
{{item.title}}:
{{its.name}}
精选
编辑推荐
《电子商务英语(第2版)》可作为高职高专电子商务专业的英语教材,也可作为从事电子商务行业人员的培训教材。
内容简介
本书配合电子商务专业的实际教学需要,结合贸易、计算机及信息技术等专业英语的相关内容编写而成。本书内容从一个虚拟的学生角度去讲述,巧妙地串联起网络购物、网店运营、网络沟通、网页制作、网络营销、网络支付、贸易术语、国际贸易等方面的知识要点,并贯彻“实时、实用、实际”的编写思路,重点突出“够用、能用、可用”的要求,力求将最常用的电子商务英语专业词汇及其用法集中呈现出来。
作者简介
陈晓鸣,温州科技职业学院,副教授,经济师,英语助理翻译,浙江省优选教育工作者,承担省级及各类科研教学改革项目多项,编写教材数部。
目录
Unit One Wonderful Internet
Blog: What Can I Do on the Internet?
Intensive Reading: What a Wonderful Net!
Extensive Reading: Shop and Brand
Related Links: Alipay
Unit Two Online Shopping
Blog: Shopping without Going Out!
Intensive Reading: The Development of E-commerce
Extensive Reading: Online Payment
Related Links: McDonald's Goes Online to Sell Consumer Goods
China Eastern Airlines and Alibaba Group Form Strategic Alliance in E-commerce
Unit Three Online Payment
Blog: I Can Make It Now!
Intensive Reading: Logistics
Extensive Reading: International Trade through E-commerce
Related Links: PayPal
Unit Four Web Design
Blog: Learning Web Design
Intensive Reading: The Structure of an HTML Page
Extensive Reading: Web Layout Basics
Related Links: Adobe
Unit Five Managing Online Business
Blog: Open an E-shop
Intensive Reading: Running a Business on the Internet
Extensive Reading: Trends in Social Media Use in China
Related Links: Popular Social Media Platforms
Unit Six E-marketing
Blog: My E-marketing
Intensive Reading: The Year 1997 and E-marketing
Extensive Reading: Start Advertising with Search Engine
Related Links: Selling on Amazon.com
Unit Seven Network Communication
Blog: Internet Communication
Intensive Reading: Microblogging
Extensive Reading: WeChat
Related Links: Facebook
Unit Eight Trade Terms
Blog: Price Terms
Intensive Reading: Why Prices Are So Different in International Trade?
Extensive Reading: Insurance
Related Links: Aliexpress, Escrow and Alipay
Unit Nine Tradin9 Global
Blog: My Trading Global
Intensive Reading: Exploring Distribution Channel Online
Extensive Reading: China's E-Commerce Companies Go Global
Related Links: Alibaba.com
附录一 电子商务常用术语中英文对照表
附录二 全球知名电子商务网站60例
附录三 部分练习答案举例
参考文献

蜀ICP备2024047804号

Copyright 版权所有 © jvwen.com 聚文网