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实用商务英语阅读

实用商务英语阅读

  • 字数: 250000.0
  • 装帧: 平装
  • 出版社: 东南大学出版社
  • 作者: 无
  • 出版日期: 2014-08-01
  • 商品条码: 9787564148980
  • 版次: 1
  • 开本: 16开
  • 页数: 190
  • 出版年份: 2014
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内容简介
《21世纪"应用型本科院校"商务英语系列规划教材:实用商务英语阅读》从国内外知名报刊和出版物上撷选反映商务特色、人们关注较多的文章若干篇,涉及世界贸易、商业伦理、电子商务、电子支付、品牌管理等商务英语学习者或涉外经贸从业人员必须要了解的主题,编入13个单元,辅之以精炼的注解和得当的练习,帮助学习者培养商务感性知识,拓展知识面,掌握商务英语的专业词汇和行业术语,提升其商务交际能力。
目录
Unit 1 International Business
TEXT A The World Trade Organization
TEXT B Multinational Corporations
Unit 2 Business Ethics
TEXT A International Business Ethics
TEXT B Toyota Recall: Five Critical Lessons
Unit 3 Business and Environmental Protection
TEXT A Chinese CEOs Set on a Greener Path
TEXT B Firm Makes More than a Scrap of Difference to Locals
Unit 4 Brand Management
TEXT A If Another Brand Fits, Co—opt it
TEXT B Weichai Sees Its Link with Ferrari as a Winner
Unit 5 Strategic Management
TEXT A Qantas Half Year Results
TEXT B Ad Giants' Merger Presents Challenges
Unit 6 Banking Industry
TEXT A How Bank Works
TEXT B Banking Regulator Maps out Reform Plan
Unit 7 Foreign Exchange Market
TEXT A Foreign Exchange
TEXT B RMB Internationalization and the Shanghai FTZ
Unit 8 International Trade
TEXT A International Trade
TEXT B British Lion Who Stalks China for Roaring Trade Deals
Unit 9 Human Resources Management
TEXT A International Human Resources Management
TEXT B Industrial Park to Draw Overseas Talents
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