Chapter 1 Business Start-up企业创建
Chapter 2 Forms of Business Ownership企业产权
Chapter 3 Marketing市场营销
Chapter 4 Corporate Culture企业文化
Chapter 5 Electronic Commerce电子商务
Chapter 6 Globalization全球化
Chapter 7 Business Strategy企业战略
Chapter 8 Structure and Style of Business Letters商业信函的结构与格式
Chapter 9 Business Documents商务文件
Chapter 10 Strategies & Tactics of Business Negotiation商务谈判的策略和技巧
Chapter 11 Etiquette in Business Negotiation商务谈判的礼节
Key to Exercises参考答案
Bibliography参考文献
