About the author 作者简介 vii
Publisher acknowledgements 出版者致谢 viii
Preface to the first edition by Leonard Gartside
第一版序言(伦纳德·加特赛德) ix
Preface to the seventh edition by Shirley Taylor
第七版序言(雪莉·泰勒) xi
Introduction 前言 1
Part One Communication: An Overview沟通交流:概述 5
1 The importance of building relationships - both orally and in writing
口头及书面交流中都要注重建立关系 7
2 Sentence construction matters 正确组织句子很重要 15
Part Two Business Writing Basics商务写作基本原则 25
3 21st century business language 21世纪的商务语言 27
4 Structuring messages logically 逻辑清晰地安排信函内容 49
5 Presentation matters 外观与格式很重要 55
Part Three Electronic Communication电子交流 71
6 Email etiquette 电子邮件礼仪 73
7 Writing online: websites, blogs and social networking
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