西方出版产业管理

《西方出版产业管理》介绍西方出版产业管理的基本学说和原理、出版公司组织结构、管理岗位职责、公司上下级之间和平行级别之间的关系、技术革新与出版管理模式的转变、数字化出版与传统出版相融合的管理机制等，从而勾勒出当代西方出版产业管理的全貌。
本套教材编写的基本原则，在于突出西方出版教育与实践有机融为一体的核心价值观。适合我国编辑出版专业或相关传媒类专业本科生和研究生使用，也可以作为我国出版及其相关产业专业人士的业务参考书。
《西方出版产业管理》由苏世军、张养志主编。

Part One Management of Publishing Industry in General
Chapter 1 Publishing Management Theory and Practice
Section A Strategic Planning―Top Management of Publishing Firms
Section B On Management to Meeting the Specific Needs of Consumers
Chapter 2 Corporate Organization and Structure
Section A Simon & Schuster
Section B University Presses
Part Two Career Opportunities in the Publishing Industry
Chapter 3 Book President and Packager
Section A Book President
Section B Book Packager
Chapter 4 Editor-in-Chief and Senior Editor
Section A Editor-in-Chief
Section B Senior Editor
Chapter 5 Executive Secretary and Financial Manager
Section A Executive Secretary
Section B Financial Manager
Chapter 6 Middle-level Managers
Section A Marketing and Advertising Director
Section B Art Director?
Part Three Publishing Industry in the 21st Century
Chapter 7 Irrational Exuberance and Technological Impact
Section A Irrational Exuberance
Section B The Impact of Technology and the Internet on Copyright Protection and Book Sales
Chapter 8 Publishing Confronts the 21st Century
Section A The Future Is Not What It Used to Be
Section B Substantive Problems Confronting the Book Publishing Industry
Appendix: Key to Reading Comprehension Questions